A new poll conducted in April 2010 by Harris Poll details the use of social media as a way for users to express their opinions about brands, companies, and products. Overall, the poll of 2,131 U.S. adults revealed that 34% have turned to social media “as an outlet to rant or rave about a company, [...] Read →
According to a new LinkedIn Research Network/Harris Poll survey of 2,025 adults that was conducted in June, 58% of advertisers say microblogging service Twitter is either very or somewhat effective in promoting products and ideas, and 45% say that Twitter’s use as an ad medium will grow exponentially in the years ahead. But two-thirds of [...] Read →