Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →
The Weather Channel is premiering the ‘Twitter stunt’ as a marketing tool in a fun campaign to promote #TornadoWeek. This week, the Weather Channel’s interns are working at desks that have been placed in a “Twitter-powered tornado.” The more tweets that are sent with #TornadoWeek, the higher the office tornado’s wind speed will rise. Read →
Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →
With Valentine’s Day only one day away, check out some creative ways that brands are engaging with consumers around the holiday: Read →
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. Read →
In support of World AIDS Day, Durex created the #1share1condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1share1condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Read →
Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options. Read →
Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city. Four international travel bloggers were invited to stay in the city, and locals were asked to provide tips via #LoveCapeTown to direct the bloggers to must-see destinations throughout Cape Town. Read →
TOMS Shoes recently launched its annual “One Day Without Shoes” campaign – meant to show the impact a pair of shoes can have on a child’s life – with a strong emphasis on social media by encouraging supporters to share their experiences with the #withoutshoes hashtag. AOL partnered with TOMS to help drum up online buzz before the event, and used social media analytics to rally consumers and as a way of sharing results. Read →
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