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Father’s Day Twitter Campaigns: Bacon, Fish, Knives and Grills

bacon, yummy

This past week, several brands who take care to maintain their man-friendly images took to Twitter with some engaging campaigns relating to meat, its grilling, its hunting (and the clothes needed for the hunting), and of course the clothes in which to stylishly perform the meat hunting. Read →

How Can Small Businesses Best Use Hashtags?

Hashtags for Small Business 150

Hashtags are challenging for marketers due to their seemingly random and spur-of-the moment nature, short lifespan and difficulty to control, and small businesses in particular face challenges when it comes to hashtags. How are SMBs to compete with big business when it comes to leveraging tags? Where’s the money? Are hashtags more trouble than they’re worth? It’s important to step carefully, but hashtags have certainly their place for small businesses looking to create a buzz. Read →

French Bank BNP Paribas Engages Fans With #TweetandShoot

BNP Paribas Twitter Campaign

Thought marketers were running out of creative ways to use Twitter? BNP Paribas, a French bank, came up with a new Twitter marketing concept — one that appeals to tennis fans in particular. The “Tweet and Shoot” campaign allows Twitter users to control robots that send tennis balls at tennis star Jo-Wilfried Tsonga on the court. Read →

Weather Channel Promotes #TornadoWeek With ‘Twitter Stunt’

The Weather Channel's Tweet-powered Tornado

The Weather Channel is premiering the ‘Twitter stunt’ as a marketing tool in a fun campaign to promote #TornadoWeek. This week, the Weather Channel’s interns are working at desks that have been placed in a “Twitter-powered tornado.” The more tweets that are sent with #TornadoWeek, the higher the office tornado’s wind speed will rise. Read →

Campbell’s #SlowKettle Twitter Party Trends With The Pope

Campbells #SlowKettle Soups

Have you heard of a Twitter party? Major CPG brands – including Campbell’s Soups and Duracell – have started to embrace this new Twitter marketing concept as a way to grow engagement and maximize their brand’s exposure on the platform. Read →

Best of Valentine’s Day Social Media Campaigns: Remote Romeos, Sexy Peanuts, #LastMinuteLovers and More

Puffs Tissues Valentines Day Facebook campaign

With Valentine’s Day only one day away, check out some creative ways that brands are engaging with consumers around the holiday: Read →

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

Lidl's Holiday Hashtag Campaign

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. Read →

Durex #1Share1Condom Campaign Helps Fight AIDS

Durex USA #1share1condom Campaign

In support of World AIDS Day, Durex created the #1share1condom Twitter hashtag campaign to help fight the spread of HIV. From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1share1condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Read →

Dunkin’ Donuts Promotes New Mobile Payment App With Halloween Contest on Twitter, Instagram

Dunkin' Donuts uses social media contest to promote mobile payment app

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. The effort is designed to get consumers excited about Halloween themed menu items and to educate them about the brand’s new mobile payment options. Read →

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

#LoveCapeTown Tourism Campaign

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city. Four international travel bloggers were invited to stay in the city, and locals were asked to provide tips via #LoveCapeTown to direct the bloggers to must-see destinations throughout Cape Town. Read →

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