Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
According to a new study of 1,350 consumers by direct marketing agency Epsilon, 40% of online consumers use social media for health information. The study identified two groups: 80% who are highly engaged patients, and take active roles in health management; and the 20% who lack confidence to play an active role in their own [...] Read →
A study from Manhattan Research found that 64% of U.S. physicians currently own smartphones, but this number is expected to rise to 81% by 2012. 88% of physicians and 77% of nurses have visited Facebook. Roughly a quarter of nurses have used LinkedIn, and 65% plan to use social media for professional development at some point. However, [...] Read →
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, at 79%, followed by publishing and media at 63% and computer hardware and software companies at [...] Read →
Full article from Ed Bennet. Read →