A recent report by 360i Digital Connections examines Hispanic digital influence, and how the rapid growth of the US Hispanic population presents an opportunity to reach a “dynamic and engaged audience” with “ever-increasing purchasing power.” The report also looks at how marketers can tailor their efforts to the “cultural nuances” of a population with unique digital behaviors. Read →
New data from the Pew Internet & American Life Project shows that African Americans and Latinos online are significantly more likely than whites to use Twitter. In addition, 1 in 10 African-Americans online visit Twitter daily – double the rate of Latinos that do so, and almost 4x the rate of whites. Read →
Edison Research has released a report, “Twitter Usage in America: 2010,” based on a telephone survey (via landline and mobile phone) of 1,753 Americans was conducted in February 2010. eMarketer has added some additional analysis to highlight some key findings: Twitter users were significantly more likely than members of other social networks to friend or follow [...] Read →
78% percent of Fortune 1000 companies are not using social media to reach Latinos, missing an opportunity to reach the 80% of Hispanics who use social sites, according to survey results released yesterday by Hispanics-focused agency Orci. Orci surveyed 9,300 senior marketing and advertising executives from Fortune 1000 brands in consumer and business-to-business verticals. Read →
