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Movie Recommendations: Does the Twitter Effect Exist?


Research firm Ipsos OTX MediaCT polled more than 24,000 moviegoers to gauge their media consumption habits at the recent TheGrill conference held September 20th and 21st. About half of the respondents said they get movie recommendations from friends and family, and 16% mention co-workers as their movie review go-to sources. According to the research, face-to-face […] Read →

Twitter 97.3% Accurate in Predicting Opening Weekend Movie Box Office Returns

Two researchers at HP Labs, Sitaram Asur and Bernardo Huberman, have discovered that you can accurately use Twitter mentions to predict how well a movie will perform in its first release weekend. Asur and Huberman monitored movie mentions in 2.9 million tweets from 1.2 million users over three months for 24 movies. They then built a computer model, […] Read →

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