Social media is playing a major role in a new campaign by Hyatt to solicit feedback from female travelers. In addition to traditional media, the hotel chain is actively cultivating “an ongoing, real-time dialogue with guests” through social platforms Branch, Facebook and Twitter. Read →
Hotel internet marketing consultant VIZERGY, in partnership with HSMAI (Hospitality Sales and Marketing Association International), has released a June 2010 white paper based on an online survey designed to how hotel marketing professionals are using the Internet to market their hotels. The research is based on responses from 381 participants at branded and independent hotels and [...] Read →
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