Case Study: Moving Your Social Media Business Strategy to the Next Bracket – Integrating real-time strategies, through the H&R Block perspective. Presented by Jennifer Love, Senior Vice President of Communications, H&R Block at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →
TWTRCON SF 2010 will be a one-day total immersion in the case studies, the practical skills and the tools that companies need to stay at the cutting edge of the real-time web. We’ve added a lot of beefy content for the November 18 event (download a PDF of the full agenda here), but the heart [...] Read →
H&R Block’s new social-media plan has at its core a 1,000-member tax-professional team, chosen from 100,000 H&R employees across the country, who have been “social-media-qualified.” The tax team will answer questions directly, but also will “listen” in to concerns or problems being discussed within communities and forums and respond accordingly. Read →