When I first started writing about contextual influence measurement tools, the key advantage they had over personal influence measurement tools like Klout is that they measured influence in the context of a specific topic. Today we’re seeing a whole new generation of tools and platforms that take it even further by letting marketers see not just the individuals who are influential in a given topic, but to understand the whole community of relationships around that topic.

Today, Traackr, one of the most mature contextual influence measurement platforms, introduces something it calls Influencer Network Analysis (INA), a new capability that allows marketers to see how influence travels to and from an individual influencer. Read →