Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →
We recently wrote about Fanrank, a Facebook app designed to reward fans for influencing their peers. Last week saw the formal launch of FanFueled, another company designed to reward fans for sharing information with their peer group, but with a transaction-based twist. Read →
Klout has made some concrete changes to protect the privacy of unregistered users. The company is no longer creating profiles or scores based on unregistered Facebook users, and has removed any that were created from the system. Are these changes enough to address users’ concerns about privacy? Read →
Content curation is the process of finding, organizing and sharing information that adds value to, and encourages engagement with, the audience you are hoping to influence. A content curator, like a museum curator or a D.J., brings their taste and Point of View (POV) to the curation. As a curator, your goal is to build a community that finds value in the nuggets you have assembled in multiple formats, around a key topic in your target’s interest graph. Read →
Last week, Klout began creating new user profiles and scores based on data pulled from Facebook. This means that, if you have your Facebook account linked to your Klout profile, you will start seeing your Facebook friends and family (including kids as young as 13) appear in your Klout influence network, with Klout scores assigned to them–something which has raised major privacy concerns. But there’s another issue, and one that is very serious for any company that is using Klout scores to inform business decisions (like hotel perks, customer service triage, blogger outreach, hiring or grading decisions decisions (video at 3:17)): the new system is creating duplicate accounts for the same individual — with different Klout scores. Read →
Klout is creating profiles for people you’re connected to on Facebook. People like your mother-in-law, and your kids. Here’s the scoop. Read →
Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers. The big trends? Social media use is growing overall and becoming more mobile. And social media users are more likely to spend money and to influence how others spend money. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
If you produce live conferences, you soon learn to expect the unexpected. Ideally, the behind-the-scenes chaos does not affect the audience experience. And serendipity is part of the magic of participating in a live event: you never know who you’re going to meet, what someone’s going to say, or who’s going to show up with a bullhorn.
But while our exact plans for #RLTM NY, like much in life, are subject to change, we have a very clear vision of what we hope to accomplish this coming Monday. Read →
Yesterday, Anne Weiskopf and I staged a “Panel Takeover” at SXSWi. The panel, organized by PETA‘s Royale Ziegler, was titled “#Hashtag Takeovers and Successes in Innovative Virtual Activism,” and the session description promised content that was very interesting to us: “When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at [...] Read →