Klout is Broken. Here’s Why.

Posted on October 31, 2011 by Tonia Ries | 72 Comments

Last week, Klout began creating new user profiles and scores based on data pulled from Facebook. This means that, if you have your Facebook account linked to your Klout profile, you will start seeing your Facebook friends and family (including kids as young as 13) appear in your Klout influence network, with Klout scores assigned to them–something which has raised major privacy concerns. But there’s another issue, and one that is very serious for any company that is using Klout scores to inform business decisions (like hotel perks, customer service triage, blogger outreach, hiring or grading decisions decisions (video at 3:17)): the new system is creating duplicate accounts for the same individual — with different Klout scores. Read →

Posted in: Blog, Insights, Realtime Tools

Tags: customer service, Facebook, influence, influence measurement, influence metrics, Klout, perks

Privacy Fail: Klout Has Gone Too Far.

Posted on October 27, 2011 by Tonia Ries | 326 Comments

Klout is creating profiles for people you’re connected to on Facebook. People like your mother-in-law, and your kids. Here’s the scoop. Read →

Posted in: Blog, Insights, Realtime Tools

Tags: enterprise, influence, Klout, privacy, privacy settings

53% of Social Media Users Follow a Brand

Posted on September 22, 2011 by Tonia Ries | 3 Comments

Nielsen has released its Q3 2011 Social Media Report, a set of data compiled from a number of its tracking services that provides a great overview of the continued rise of social media and mobile web consumption among American internet consumers. The big trends? Social media use is growing overall and becoming more mobile. And social media users are more likely to spend money and to influence how others spend money. Read →

Posted in: Social Media Statistics

Tags: Facebook, influence, mobile social media, mobile social networking, Nielsen, social media demographics, Tumblr, Twitter

Power to the People: 52% of Consumers Believe They Can Use Social Media to Influence Brands

Posted on August 18, 2011 by Marissa McNaughton | No Comments

Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →

Posted in: Blog, Social Media Statistics

Tags: apparel, appliances, automotive, beverages, brand marketing, branding, education, electronics, entertainment, Facebook, financial services, food, healthcare, household, influence, LinkedIn, magazines, marketing, MySpace, newspapers, Performics, personal care, restaurants, ROI Research, social media monitoring, social media statistics, social media studies, social networks, sports, telecommunications, travel, Twitter, Youtube

What to Expect at #RLTM Realtime NY 11 on Monday, June 6

Posted on June 1, 2011 by Tonia Ries | No Comments

RLTM Monkey says Whats your realtime business strategy

If you produce live conferences, you soon learn to expect the unexpected. Ideally, the behind-the-scenes chaos does not affect the audience experience. And serendipity is part of the magic of participating in a live event: you never know who you’re going to meet, what someone’s going to say, or who’s going to show up with a bullhorn.

But while our exact plans for #RLTM NY, like much in life, are subject to change, we have a very clear vision of what we hope to accomplish this coming Monday. Read →

Posted in: #RLTM Blog, Blog

Tags: #RLTM NY, geolocation, influence, Realtime Conference, Realtime NY 11, social media case studies, social media conference, Twitter conference, TWTRCON

Hashtag Takeovers vs. Hashtag Engagement

Posted on March 15, 2011 by Tonia Ries | 5 Comments

Yesterday, Anne Weiskopf and I staged a “Panel Takeover” at SXSWi. The panel, organized by PETA‘s Royale Ziegler, was titled “#Hashtag Takeovers and Successes in Innovative Virtual Activism,” and the session description promised content that was very interesting to us: “When NASA public affairs specialist Stephanie Schierholz was speaking on a customer service panel at [...] Read →

Posted in: Blog, Social Media Case Studies

Tags: conversation, Hashtag Takeovers, influence, PETA, SXSWi, The Realtime Conference, TWTRCON NY 10

WATCH: What is Influence? Bernardo Huberman at TWTRCON SF 10

Posted on December 6, 2010 by Marissa McNaughton | 1 Comment

Analytics: What is Influence? From reach to influence: the latest research on the new rules of engagement. Presented by Bernardo Huberman, Senior Fellow and Director of the Social Computing Lab, Hewlett-Packard at TWTRCON SF 10 on November 18, 2010. Watch live video from TWTRCON on Justin.tv Read →

Posted in: Blog

Tags: analytics, Bernardo Huberman, customer engagement, engagement, Hewlett-Packard, influence, Twitter conference, Twittercon, TWTRCON, TWTRCON SF 10

TWTRCON SF 10: Influence, Social Media Monitoring and Real-Time Analytics (Caution: Homework)

Posted on October 25, 2010 by Tonia Ries | No Comments

If you’re trying to figure out how to monitor and measure social conversations, and how to most effectively “influence the influencers,” then you need to join us at TWTRCON SF 10. We’ll have some of the leading researchers in social media analytics there to present the tools and techniques for quantifying the value of engaging in real-time [...] Read →

Posted in: #RLTM Blog, Blog

Tags: analytics, Avinash Kaushik, Bernardo Huberman, Empire Avenue, influence, Klout, real-time analytics, real-time monitoring, social media monitoring, Tap 11, Twitter conference, TWTRCON, TWTRCON SF 10

Movie Recommendations: Does the Twitter Effect Exist?

Posted on September 24, 2010 by Tonia Ries | No Comments

Research firm Ipsos OTX MediaCT polled more than 24,000 moviegoers to gauge their media consumption habits at the recent TheGrill conference held September 20th and 21st. About half of the respondents said they get movie recommendations from friends and family, and 16% mention co-workers as their movie review go-to sources. According to the research, face-to-face [...] Read →

Posted in: Blog, Social Media Statistics

Tags: entertainment, Hollywood, influence, movies, recommendations, Twitter, Twitter Effect

"Clustered" Social Networks 42% More Influential Than "Long" Networks

Posted on September 8, 2010 by Tonia Ries | No Comments

In a new study of 1,528 users of a health-related social network, Damon Centola, assistant professor at the MIT Sloan School of Management, has reached the conclusion that social networks do influence behaviors, but that individuals are more likely to change their behaviors while participating in networks with dense clusters of connections, when in close [...] Read →

Posted in: Blog, Social Media Statistics

Tags: behavior, clustered networks, Damon Centola, health, influence, long networks, MIT, social network design

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Hashtag Takeovers vs. Hashtag Engagement

WATCH: What is Influence? Bernardo Huberman at TWTRCON SF 10

Movie Recommendations: Does the Twitter Effect Exist?

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