If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Based on interviews with marketing and communications pioneers, Evy Wilkins – VP of Marketing at Traackr – shares some tips about how to work with influencers to drive interest for your new product. Read →
The Fortune Global 100 companies are mentioned 5.6 million times a month, and that’s just on Twitter. And this doesn’t include all of the conversations in which customers are talking about your product category or your competitors. But how do you figure out which of those millions of tweets and online conversations are important enough to engage with–and manage that engagement in a way that’s scalable and measurable? This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0 Read →
Businesses have always understood that word-of-mouth marketing is one of the most powerful ways to shape opinions and drive awareness, preference and sales. “Influencer marketing” is simply the new, fancy way to describe word-of-mouth. The difference now: the spread of influence is directly measurable, and there are all kinds of tools designed to help you identify and manage influence marketing programs.
So what are the elements that actually make up an influencer marketing program? Read →
On social media, intimacy trumps mass-messaging, according to new research conducted by Discovery Communications across 400 members of its Influencer Panel. And getting active influencers to talk about your brand will have more impact than talking about yourself. The Discovery Research team identified four strategies for engaging active social media users with your brand. Read →
How can brands scale an influencer outreach, engagement and relationship management program–without losing the authenticity of the engagement? This is the problem that SocialChorus is designed to solve. Read →
Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →