How can brands scale an influencer outreach, engagement and relationship management program–without losing the authenticity of the engagement? This is the problem that SocialChorus is designed to solve. Read →
Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →
Personal influence measurement tools are commonly used by communications firms to keep tabs on influencers with whom they are building relationships on behalf of their clients. But relying on Klout or Kred scores to identify the right influencers is not enough—these tools should be part of a balanced, integrated approach to understanding influencers, and identifying the right ones for your brand or your client. We spoke to Zoetica founder and PR veteran Kami Watson Huyse to get her take on how she uses personal influence measurement to build and manage relationships with the right influencers for her clients. Read →
