Steve Rubel leads a panel discussion about tracking effectiveness, cross-promotion, and integrating Twitter with other platforms. Panelists: Marla Erwin of Whole Foods, Doug Ulman of Livestrong.org and Bert DuMars of Newell Rubbermaid. Read →
According to Internet Retailer, the majority of top 100 companies had a profile on Facebook (79%), Twitter (69%) or both (59%). But just over one-half of social media participants included links promoting their social media presence in their e-mail campaigns. Further, less than 30% mentioned their Facebook and Twitter accounts on their company Website prominently. [...] Read →