The Realtime Report > interactive packaging

Tag: interactive packaging

Post navigation

Realtime Marketing: Pepsi’s ‘The X Factor’ Campaign Uses Mobile Photo-Sharing

Posted on September 23, 2011 by Marissa McNaughton | No Comments
Pepsi Interactive Campaign with X Factor Launch

4EWQ47X3WA5C Maintaining its place at the forefront of interactive campaigns, Pepsi is sporting new packaging to support the launch of highly anticipated reality TV show “The X Factor” with Simon Cowell. As lead sponsor of the show, Pepsi is rolling out three hundred million cases that combine Pepsi and X-Factor branding, and a contest involving mobile photo-sharing. Read →

Posted in: Social Media Campaigns

Tags: , , , , , , , , , , ,

Mobile Marketing: Smartphone App Unlocks Augmented Reality Game on Cadbury’s New Interactive Packaging

Posted on September 1, 2011 by Marissa McNaughton | 6 Comments
Cadbury Launches Augmented Reality Game On Chocolate Bar Packaging

Cadbury has taken interactive packaging a step further by incorporating an augmented reality game – using blippar, a new smartphone app – on its chocolate bars. According to Wired, it’s the “World’s first official AR game triggered by, and played off product packaging.” Read →

Posted in: Blog, Social Media Campaigns

Tags: , , , , , , , , ,

Post navigation