A study by MediaMind shows that mobile ads served to iPhones and iPads deliver a higher click-through rate than those on other mobile operating systems, including Google’s Android. Ads on iOS mobile platforms outperformed ads served to Google Android phones by more than 2.5 times. Read →
Recent data from comScore measured the sources of web traffic in 13 countries, with computers (not surprisingly) well in the lead – they account for at least 93% of web traffic among these countries. The U.S. had the most traffic coming from non-computer devices (including mobile phones, tablets, etc), and the non-computer device of choice varied significantly among the countries surveyed. Read →
A recent study by the Luxury Institute in New York measured the media consumption of wealthy individuals ages 35 and younger. Overall, consumption via mobile – smartphones and tablets – is up, and consumption via traditional media – television, radio, and print newspaper – is low in comparison with older generations. Read →
New data released yesterday from SlideRocket shows that the growth of mobile presentations has “skyrocketed” in 2011 with a 640% increase. One of every ten presentations is now viewed via mobile device, with Apple products leading the pack as the device of choice. Read →
Last week, Twitter marked the end of the first quarter by tweeting out updated Q1 stats for 2011. See the latest percentage increases for for tweets per day, account signups, and mobile app users. Read →
Traffic to e-commerce web sites from mobile devices grew by more than 300% year over year, according to an analysis of more than 18 million visits to numerous high-traffic e-commerce websites conducted by SEO technology company Conductor — a huge surge in usage to which marketers and retailers need to pay close attention. Read →
Martha Stewart, Founder of Martha Stewart Living Omnimedia, is interviewed by David Pogue, Columnist for The New York Times. Through her digital efforts and with nearly two million followers on Twitter, Martha Stewart is connecting with her customers in a personal way that’s also great for her business. Hear insights from the third most powerful [...] Read →
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