Social ad spending in the Asia-Pacific region will grow faster than social ad spending in North American or Western Europe, according to a new report from eMarketer. The area will see a 48% increase in social network ad spending in 2013 (passing the $2 billion mark), growth partially fueled by its huge social network user base and variety of social networks for marketers to choose from. Read →
The majority of smartphone owners in Australia, China and Japan are accessing mobile social media at least monthly – and those in China are most likely to connect with social networks via mobile, according to Google’s Our Mobile Planet research. Read →
Smartphone owners around the world are rapidly adopting mobile for internet usage, according to new research from Google and the Mobile Marketing Association (MMA). While PC use for internet access is still prevalent, smartphones are increasingly popular for social networking, online video access, and even making purchases. Read →
The majority of mobile users snap pictures with their phone, according to recent data from comScore. See the breakdown across markets, with Spain in the lead. Read →
New data from 3GVision reveals that mobile barcode use worldwide is “on a path of exponential growth” with a 62% growth rate from Q4 2010 to Q1 2011. Barcode usage in the U.S. grew 182% from Q4 of 2010 to Q1 of 2011, and grew 630% year-over-year. Read →
Japan’s three largest home-grown social networks – GREE, mixi and DeNA’s Mobage-town – in September 2010 each had between 21 million and 23 million users, and all three have strong mobile offerings, as reported by eMarketer. GREE and Mobage-town have rapidly increased user numbers and engagement by offering hundreds of free and paid social games, [...] Read →
Over the past year, Twitter.com’s audience grew by 46 million unique visitors across the world, and in October the site drew 104.6 million visitors (an increase of 79.4% from last year). However, only 6 million of these new users were in the U.S. Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
In a comScore study on mobile usage and behaviors, 21% of U.S. users reported using their device to access social networking sites, compared to 17% of Japanese users and 15% of Europeans. Japanese mobile users were most “connected,” with 75% using connected media (browsed, accessed applications or downloaded content) in June, compared to 44% in the [...] Read →
Paris-based monitoring company Semiocast has released the results of an analysis of 2.9 million messages gathered over a period of 24 hours, on June 22nd, 2010. Statistics were obtained by processing user-declared locations with Semiocast’s semantic multilingual tools, as very few tweets are actually geotagged (0.6% compared to 0.5% three months ago). According to the Semiocast [...] Read →
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