JetBlue has a new realtime trick up its sleeve: a live, online game show entitled “JetBlue Getaways Presents Get Away With It.” The game show is the centerpiece of JetBlue Airways new advertising campaign for the airline’s vacation package travel service, JetBlue Getaways. Read →
Yesterday Twitter announced and began rolling out a major redesign (which we like a lot). Along with the redesign, it also introduced brand pages. Here’s a complete rundown on how the first 20 brands with a Twitter Brand Page have chosen to use them, along with images of each brand page. Read →
Australian airline Qantas has seen a string of social media ‘fails’ in the last several months, the latest being a Twitter contest labeled the “Hindenburg of of social media strategies” by one irate tweeter. How did Qantas manage to embroil itself in such social media hot water, and then continue to make the situation worse? And what can the beleaguered airline do to resurrect its reputation with frustrated customers? Read →
Gone are the days of sending off complaints via snail mail and waiting 6-8 weeks for a reply. Now, customers can shoot off a 140-character tweet and expect a reply within minutes. New research by Maritz shows that nearly half of those who tweet a complaint at a brand expected the company to read and respond to their tweet. Read →
Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →
Part 2: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, talks about the ‘social’ in social media, JetBlue’s Twitter accounts, and presents a case study with Jet Blue’s ‘I Can Jet’ program. Read →
Part 3: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, presents another case study with the ‘Happy Birthday JetBlue’ specials, illustrating the power of social media to get customers excited about a brand in real-time. Read →
Marty St. George, Senior Vice President of Marketing & Commercial Strategies at JetBlue Airways, answers questions from the TWTRCON audience. Read →
The best tweets summarizing key takeaways from Marty St. George’s closing keynote at TWTRCON NY on June 14, 2010. @centsiblelife: Listening to @martysg talk about @jetblue’s “perfect storm” on 2/14/07 #twtrcon @TWTRCON: For JetBlue Social Media means no Middle Man…go right to the customer #TWTRCON @AmyVernon: JetBlue has YouTube account, Flickr photostream (customers can post [...] Read →
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