Personal influence measurement tools are commonly used by communications firms to keep tabs on influencers with whom they are building relationships on behalf of their clients. But relying on Klout or Kred scores to identify the right influencers is not enough—these tools should be part of a balanced, integrated approach to understanding influencers, and identifying the right ones for your brand or your client. We spoke to Zoetica founder and PR veteran Kami Watson Huyse to get her take on how she uses personal influence measurement to build and manage relationships with the right influencers for her clients. Read →