Part 2 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize our morning panel, “Listen Up! Turning Conversations into Business Opportunities,” with panelists Randall Brown, Gatorade’s Director of Digital Engagement, Jeff Cole, Kellogg’s Senior Manager Global Social Media Operations, Frank Eliason, Citibank’s SVP of Social Media, and Victoria Harres, PR Newswire’s Director Audience Development. The panel was moderated by Stephen D. Rappaport, Knowledge Solutions Director, ARF. Read →
Kellogg’s campaign for Crunchy Nut cereal, launched with the theme “It’s morning somewhere” has a strong digital component, including banner ads, homepage takeovers, and online video. The mobile campaign uses QR codes – printed on cereal boxes – that can be scanned by a smartphone (an SMS code is also provided) and connects to a mobile site hosting 13 videos. Read →

![Realtime Listening Panel at #RLTM NY 11 [Best of the Backchannel] Frank Eliason (2)](http://therealtimereport.com/wp-content/uploads/2011/03/Frank-Eliason-2.jpg)




