Hashtags are challenging for marketers due to their seemingly random and spur-of-the moment nature, short lifespan and difficulty to control, and small businesses in particular face challenges when it comes to hashtags. How are SMBs to compete with big business when it comes to leveraging tags? Where’s the money? Are hashtags more trouble than they’re worth? It’s important to step carefully, but hashtags have certainly their place for small businesses looking to create a buzz. Read →
Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest geared toward 18-24 year-olds stuck still living with their parents. Will this younger demographic jump at the chance to share their experiences – on social media – to win a year’s worth of rent (and lots of KFC chicken)? Read →
KFC, the fried chicken restaurant franchise founded by Colonel Sanders, has fully embraced social media activity. And it’s paying big dividends. A study by Ogilvy found that consumers who were exposed exclusively to social media ads for KFC were seven times more likely to spend more than the average consumer. Read →
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