It’s that time of year, and we couldn’t help looking back to see what our most popular #RLTM posts were in 2011. Check them out here… Read →
KLM is planning to launch a “social seating” service, where passengers will be able to link their social media profile to their check-in information, and then choose a seating partner based on the social media profiles of other passengers. Read →
Gone are the days of sending off complaints via snail mail and waiting 6-8 weeks for a reply. Now, customers can shoot off a 140-character tweet and expect a reply within minutes. New research by Maritz shows that nearly half of those who tweet a complaint at a brand expected the company to read and respond to their tweet. Read →
KLM Royal Dutch Airlines’ latest endeavour, meant to promote the launch of a new “24-hour service to social media,” involves posting videos on YouTube of live replies to tweets sent to @KLM. This innovative campaign was announced via Twitter on September 19, and ran from 12 noon until late in the evening. Any tweets sent to @KLM might receive a ‘KLM Live Reply’ – KLM employees lined up holding letters to become a ‘living alphabet’ 140-character response. Read →
A lot of folks from the Netherlands wanted to attend the Ultra Music Festival and related parties in Miami this coming March, but were upset that no nonstop flights exist between Amsterdam and Miami. So a group of folks in the Netherlands threw a challenge to Dutch airline KLM: if we can get 351 people [...] Read →
