Post navigation

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

Social Media News Ticker

Facebook acquires a leading virtual reality company, Twitter adds photo tagging and multiple photos in one tweet, Foursquare’s new ads use Twitter, and more….here’s the latest in social media news. Read →

Social Media Stats: The Best of 2013

Social media ranks at bottom for website customer satisfaction

What were the biggest stories in social media statistics this year? Here’s a look at our top stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and lots of influence marketing. Read →

American Airlines Partners With Klout, Offers Perks For Social Influencers

Social media users with a high Klout score have a new perk available: those with a score of 55 and above can qualify for a one-day pass to American Airlines’ Admirals Club in 40 different airports. This is one of the latest additions to Klout’s “perks” program, introduced back in 2010, which offers rewards to those with high Klout scores and/or social “influence” in a particular area. Read →

Influence Marketing: 68% Of Marketers Allocating Significant Share Of Budget (But Klout Gets A Thumbs Down)

Research: Thumbs up for Influence Marketing, Thumbs Down for Klout

Influence marketing has become a core marketing discipline, with more than two-thirds of marketers saying they’ll be dedicating significant efforts to social media influence campaigns in the next 12 months. But the majority will not be using social scoring platforms to support those efforts, saying they are “not sold on social scoring as a valid measurement.” Read →

Social Media News Ticker: Facebook Ad Targeting, LinkedIn Revamps Search, Path Adds Hashtags

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, LinkedIn, HootSuite, Amazon, Path and Klout: Read →

Social Media News Ticker: Facebook “Replies,” Pinterest Acquires Livestar, Flickr Adds Hashtags

Social Media News Ticker

Here’s your quick weekly summary of all the latest social media news, including changes and new features on Facebook, Twitter, Pinterest, Flickr and Klout: Read →

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word. Read →

We’ve Updated Our Influence Measurement Guide

Guide to Influence Measurement Tools

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. Fast forward 6 months, and so much has changed in a very short time. Read →

Running an Influencer Campaign With Klout Perks? Here’s How to Mess It Up.

V3 founder Shelly Kramer offers advice on managing Klout Perks programs and other smart influencer marketing campaigns

Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →

How to Manage Influencer Outreach Programs: The Power of the Magic Middle

Kami Watson Huyse advises communications professionals to use influence tools as part of a balanced mix of data points.

Personal influence measurement tools are commonly used by communications firms to keep tabs on influencers with whom they are building relationships on behalf of their clients. But relying on Klout or Kred scores to identify the right influencers is not enough—these tools should be part of a balanced, integrated approach to understanding influencers, and identifying the right ones for your brand or your client. We spoke to Zoetica founder and PR veteran Kami Watson Huyse to get her take on how she uses personal influence measurement to build and manage relationships with the right influencers for her clients. Read →

Post navigation