PeopleBrowsr today announced that it has settled its lawsuit against Twitter to prevent Twitter from blocking PeopleBrowsr’s access to the Twitter firehose of data. As a result of the settlement, PeopleBrowsr will maintain firehose access through the end of the year, and then transition to accessing Twitter data via one of the authorized data resellers. Read →
Influence marketing has become a core marketing discipline, with more than two-thirds of marketers saying they’ll be dedicating significant efforts to social media influence campaigns in the next 12 months. But the majority will not be using social scoring platforms to support those efforts, saying they are “not sold on social scoring as a valid measurement.” Read →
Last week, PeopleBrowsr, a social analytics company, won a temporary restraining order preventing Twitter from terminating its long-standing access to the full firehose. At the time, Twitter said that it would vigorously defend itself based on “Contract 101″ arguments, claiming that its agreement with PeopleBrowsr gave the platform every right to terminate access. This week Twitter has changed its position. On December 3, Twitter filed a ‘Notice of Removal’ to Federal Court, claiming instead that PeopleBrowsr’s action against Twitter “arises under federal antitrust law,” and as such should be decided in Federal Court. Read →
Yesterday, a San Francisco court gave PeopleBrowsr, an provider of Twitter analytics services, a temporary restraining order against Twitter. The court ruling forces Twitter to maintains PeopleBrowsr’s full access to Twitter’s firehose of data.
This is a first, small victory for the plaintiff in a case that could become a defining moment in the evolution of the data-driven web. There are many issues at stake in the case, but it begs one over-arching question: is data a utility, a resource to which access should be regulated and protected? Read →
In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers. Fast forward 6 months, and so much has changed in a very short time. Read →
Too often, brands sign up to run promotional programs targeted to influencers using tools such as Klout or Kred—but forget all about the basics of what makes a marketing campaign work. If you’re using a personal influence measurement tool to identify and deliver product samples or special offers to high-ranking online individuals, make sure you think through the details of how you plan to engage with them. Read →
Personal influence measurement tools are commonly used by communications firms to keep tabs on influencers with whom they are building relationships on behalf of their clients. But relying on Klout or Kred scores to identify the right influencers is not enough—these tools should be part of a balanced, integrated approach to understanding influencers, and identifying the right ones for your brand or your client. We spoke to Zoetica founder and PR veteran Kami Watson Huyse to get her take on how she uses personal influence measurement to build and manage relationships with the right influencers for her clients. Read →
Until now, Klout has been the only personal influence measurement tool to track Facebook activity as part of its influence score. On April 12, that changed: Kred, the influence measurement tool introduced last year by PeopleBrowsr, announced that it would include Facebook activity in its scoring model for users who choose to connect their Facebook accounts. And the company has already made changes to its methodology to avoid a privacy fail. Read →
It’s hard to know exactly what an influence score measures. But can we tell if a given user’s score on a platform like Klout, Kred or PeerIndex is a “good” score? Read →
For marketers, PR professionals and customer service teams, personal influence measurement tools can save time and help facilitate business decisions. Tools such as Klout, PeerIndex, Kred and TweetLevel are being used by brands to rank the relative importance of customers and prospects, prioritize customer service responses, and identify groups of influencers to target with perks and product sampling promotions. But what are these personal influence measurement tools really measuring? Are they really an effective way to understand which of your customers are more influential? Read →
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