Recent data from comScore examines major points about social networking in the “Top 10 Need-to-Knows About Social Networking and Where It’s Headed” report. This post focuses on how social networking is the most popular activity online, and the similarities and differences that crop up in social networking behavior across the globe. Read →
A recent report from comScore measured social networking visitation and engagement around the world, by region. Asia Pacific saw the largest percent of worldwide visitors to social networking sites – 32.5% – and Europe had the highest engagement, responsible for 38% of all social networking minutes. Read →
Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011. Read →
comScore, Inc. has released a global report on women’s online usage titled “Women on the Web: How Women are Shaping the Internet,” which provides an analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel. The report found that social networking sites reach a higher percentage of women than [...] Read →