How are advertising and public relations agencies generating leads and new clients? For most, the answer to that question does not include paid advertising in social media. While social plays a big part in client campaigns, it’s not the preferred platform for lead generation among these companies. Read →
Our friends at WomenCentric have posted another great Realtime Conference video — this one from last year’s TWTRCON NY 10. Pattie Simone interviews Laura Fitton, who shares some fantastic tips for how small businesses, entrepreneurs and executives can use Twitter to find and develop new, qualified business leads. And, Laura is a Twitter business success case study herself, having used Twitter to become the Founder and CEO of oneforty.com, a venture-funded business. Read →
In November 2010, internet marketing agency R2i surveyed 296 marketing professionals at a mix of B2B and B2C companies about their social media marketing strategies, and found that 36% of respondents had been able to use social media to make a conversion from initial connection to sale, and 25% said they were “getting close” to having [...] Read →
Internet marketing firm HubSpot has released a report, The State of Inbound Lead Generation, written by Sophie L. Schmitt, that identifies lead generation best practices based on statistical analysis of 1,400 customers’ inbound marketing activities. The study revealed four factors that have a significant impact on lead generation: Read →
Google Friend Connect, Facebook Connect and MySpaceID all offer ways for publishers to incorporate third-party logins and networking features on their site. The downside, of course, is that publishers lose some control over all of the data that they get when visitors register with them directly. But the upside for users – and for sites [...] Read →