Levi’s “Go Forth” campaign is teaming up with Facebook, and hoping to encourage the brand’s over 6 million fans to support Water.org, a nonprofit that supplies clean water to populations in developing countries. Read →
Smart Brief on Social Media has published an interview with Levi’s Director of Digital and Social Marketing Megan O’Connor, in which she discusses Levi’s success in integrating Facebook functionality into its online Friends Store. The goal was to “create a customized social-shopping experience that will make buying jeans online more fun.” and helping shoppers “find popular [...] Read →
Challenged to reinvigorate the Levi’s brand in Australia and New Zealand, the company launched an IspyLevi’s social media marketing campaign. The company sent representatives out on the street to move around and tweet their locations. If you found them and said the codeword, the reps dropped their trousers on the spot and handed you their [...] Read →