Last week Lexus added to the brand’s ongoing campaign for the 2013 Lexus ES by integrating ads into popular mobile game Draw Something. The aim was to draw a young adult audience (under 45 years old) and to “engage this game’s huge fan base,” Teri Hill, media manager at Lexus, told Adweek. Read →
Lexus is using social media to link the new “Unleash the LFA” campaign – promoting a high-end model through a Facebook contest – with the brand’s end-of-summer sale event. Lexus hopes that the contest will drive attention not only to the LFA model, but also to the brand’s Golden Opportunity Sales Event in August, where customers can find more “obtainable” luxury vehicles. Read →
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