Post navigation

How The Humane Society Gained 1 Million+ Facebook Fans

How The Humane Society Surpassed 1 Million Facebook Fans

Finding the right voice on Facebook has been a work in progress for The Humane Society since creating their Facebook page in 2007. The organization has discovered that “When it comes to caring for animals, people prefer something a little more serious than the tongue-in-cheek fare found on many Facebook pages.” So how did the Humane Society manage to reach – and surpass – the one million fan mark while experimenting to find the right tone for their organization? Read →

Like Us to Win! Facebook Advertisers Using Sweepstakes to Win Fans

Like Us to Win

Is it worth paying people to like your Facebook page? Evidently a number of advertisers think so, and more examples have been popping up in recent weeks. Christopher Heine of ClickZ found four examples of Facebook advertisers promoting sweepstakes that required entrants to “like” the brand’s Facebook page in order to have a chance of winning the prize. Read →

Post navigation