Tag Archives: LinkedIn

10 Reasons That Prove Email Marketing Should Be Your Top Priority

10 Reasons That Prove Email Marketing Should Be Your Top Priority
By Michelle Hummel

People tend to think email marketing does not get the same attention as social media. However, what people don’t realize is it proves to be one of the most effective direct means of growing your business.


 
10 Reasons That Prove Email Marketing Should Be Your Top Priority:

1. Email Use
With over 3.2 billion email accounts in the world today, 95% of the world’s population have direct access and 91% check their emails at least once a day. Email is an integral part of our daily lives and no one can really quit emailing.

2. Reach
The idea of reach for email is completely different than social media. For social networking, reach refers to the number of followers and likes who have seen your message. With email, reach is determined by whether the person has opened it or not. Research shows 18% of emails are blocked and 4% are delivered to the junk or spam folder. However, on Facebook, 74% of the messages are missed. Therefore email proves to be more reliable.

3. Life Span
75% of Facebook posts last around 2 hours while the life of a tweet is just 5 minutes. However, an email stays in your inbox and it requires an additional action, even if you want to delete it.

4. Return on Investment
As per the Email Marketing Benchmark Report of 2014, 60% of marketers stated that email marketing produces ROI. For every $1, the standard return on email marketing is $44.24.

5. Analytics
Email has set up solid metrics that have served as the standard for many years. Open Rates, Unsubscribes and Growth can be easily tracked with sales and profits. With a simple formula, you can determine the value of your email subscribers.

6. Engagement
People don’t usually talk about email and engagement in the same sentence. However, emails are excellent engagement vehicles and can serve as a two-way street. Best practice is not to send emails with a no-reply address. Be sure you make it easy for your customers to communicate with you.

7. Integration
The best part is that social media and email are friends. Many services allow you to post your email messages out to various social networks. This connection is great for business growth and helps in establishing cross platform initiatives.

8. Promotional
Around 77% of people prefer to get promotional content via email, while only 4% prefer it via Facebook and LinkedIn. Facebook is viewed as a platform for establishing connections and to interact with family and friends. Emails are perceived differently, mainly due to its privacy and simplicity. In a recent survey, 70% of recipients stated that they have used discounts and promotional coupons received in promotional emails.

9. Mobility
Litmus stated that 66% of Gmail inboxes are accessed via mobile phones. A major number of transactions will be done online, and mobile email amounts to 13% of it. Smart marketers have learned how to embrace email and carve out a whole new channel to promote their products.

10. Personalization
Email has the power to send promotional content to hundreds of people at one time while still maintaining the same standards of personalization.

In conclusion, Email marketing has proven to be a networking channel that can truly help you establish a valued relationship between you and your subscriber.

Michelle Hummel is a passionate internet marketer with over 10 years of successful online business development, sales and marketing experience. She also holds a valuable internet marketing degree; however, with the ever-changing world of web marketing, she strives to learn something new every day. Michelle travels nationwide to share her wisdom and provide social media keynotes with in-depth training. She is writing a book titled: “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media.”

Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare:
Facebook Messenger

Facebook

  • Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app. Mobile web, iPad, feature phone, Windows Phone, Paper, and desktop users can still message in their main Facebook apps or sites like before. (TechCrunch)
  • Facebook gives up on Gifts – Facebook is shutting down the remainder of its Gifts service, which allowed users to send digital gift cards to friends; the shutdown is effective August 12th (re/code)
  • Bet you didn’t notice this tiny but revealing Facebook design change – the globe notification icon at the top of Facebook’s navigation bar now looks different depending on where users are logging in; Americans see North and South America, while users in Asia, Africa and Europe see an icon of the Eastern Hemisphere (Quartz)

Twitter

  •  Twitter testing easier-to-use hashtags – Twitter is testing a feature that will better organize hashtags; it adds an expanded label to some hashtag searches, giving the hashtags “a sense of legitimacy and order as related to a certain event or subject” (The Wall Street Journal)
  • Twitter acquires password startup Mitro – Twitter acquired small password security startup Mitro, with plans to keep the team but not the product; Mitro’s product will live on as an open source project (TechCrunch)
  • Twitter joins the deep learning party – Twitter acquired MadBits, a New York startup using “deep learning” to help computers “understand” images, an approach to artificial intelligence (re/code)

LinkedIn

Instagram

  •  Instagram launches one-touch photo and video messaging app Bolt outside the US – last week Instagram officially released its Snapchat competitor, standalone app Bolt, but only in Singapore, South Africa and New Zealand; the app is designed for lightning-fast, ephemeral one-to-one video and photo messaging” and came into the public eye after banner ads for the product were accidentally leaked on Instagram (TechCrunch)

new Foursquare logo

Foursquare

Any social media updates that we missed? Let us know in the comments below.

MyPermissions’ Android App: Is Your Private Information Secure?

The amount of time the average U.S. consumer spends on their mobile device has risen to 2 hrs and 42 minutes per day in 2014, according to Flurry. U.S. consumers have then dedicated 86% (2 hrs and 19 minutes) of that time to their mobile apps; making it essential for people and brands to understand which of those apps are viewing their private information–and to manage that access.

That’s why we paid attention when security technology company MyPermissions announced version 3.0 of their Android app, a mobile application that protects users against unwanted access to their private information. The updated Android app features a new dashboard that shows users which of their mobile apps are accessing personal data, and allows them to either block or approve accessibility.

MyPermissions' new dashboard organizes all apps accessing private information into distinct categories.

MyPermissions’ new dashboard organizes all apps accessing private information into distinct categories.

MyPermissions’ dashboard organizes apps accessing personal information into distinct categories:

  • Apps acting on your behalf
  • Apps that know your location
  • Apps that read inboxes and contacts
  • Apps that use pictures and files
  • Apps that access personal information
  • Apps that access other information

Realtime notifications are sent to users when a new app gains access to their personal data on Facebook, Twitter, Google, LinkedIn, and Dropbox.

With the release, MyPermissions CEO Olivier Amar explained that, “Regardless of whether the app is open and running, closed or has been dormant on a mobile device for years – the app still has the ability to access a wealth of personal data. MyPermissions has updated the Android app to provide privacy protection to mobile users and for the first time enable the mobile user to control which app can access personal data and what type of data they are comfortable with sharing.”

MyPermissions’ Android app can be downloaded for free on Google Play.

How are you managing permissions for all of the apps on your phone?

Social Media News Ticker: Embed Tweets Within Tweets on Twitter, Instagram Expands Ads Outside U.S.

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram:
Facebook Nearby Friends screenshot

Facebook

Twitter

  • Twitter’s mobile apps now let you embed tweets inside tweets – Twitter mobile users on iOS and Android can now embed tweets that are linked to a tweet; it’s a much cleaner look (embedded tweet vs. ugly link), but it’s unclear whether the feature has been rolled out to all users or is simply being tested (The Next Web)

LinkedIn

 YouTube

  •  Sony bringing YouTube to PlayStation 4 – Sony will launch YouTube on its PlayStation 4 later this year; players will be able to upload and share video captures to their YouTube channels (CNET)

Instagram

Any social media updates that we missed? Let us know in the comments below.

Social Networking Stats: Tumblr Draws Youngest Users Among Top 10 Social Platforms, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 188 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Tumblr, Instagram, YouTube Attract Younger Audience

Tumblr attracts the highest share of younger users among top social platformsAmong the top 10 global social platforms, Tumblr has the greatest share of younger users, with 47% of active users in the 16-24 year-old demographic.

Instagram and YouTube also have a fairly young user base; the greatest share of users for both social networks come from the 16-24 age group, according to recent data from GlobalWebIndex.

On the other end of the spectrum, LinkedIn has the oldest user base, followed by Facebook. Only 26% of Facebook’s users are in the 16-24 demographic; the majority of the social network’s users fall in the 25-34 age group.

Age Profile of Active Users on Social Networks [GlobalWebIndex]

A look at which social networks are most popular among various age groups [GlobalWebIndex study]

Can Facebook regain popularity among a younger demographic – or will it simply keep acquiring companies that already appeal to that age group (ex Instagram, WhatsApp)?

Social Networking Stats: Mobile Accounts for 43% of LinkedIn’s Traffic, #RLTM Scoreboard

The #RLTM Scoreboard: Social Networking Stats for the Week

Facebook: 1.23 billion monthly active users via Facebook
YouTube over 1 billion monthly unique users via YouTube
Twitter: 255 million monthly active users via VentureBeat
Qzone: 599 million monthly active users via TechCrunch
Sina Weibo: over 500 million users via The Next Web
Renren: over 170 million users via iResearch iUser Tracker
VK: over 230 million registered accounts via VK
LinkedIn: 300 million members via LinkedIn
Google Plus: 343 million monthly active users via GlobalWebIndex
Tumblr: 184 million blogs via Tumblr
Instagram: 200 million users via Instagram
Vine: 40 million registered users via Vine
Tagged: 20 million unique monthly users via Tagged
Foursquare: 45 million users via TechCrunch
Pinterest: 70 million users via The Next Web
Reddit: 109 million monthly unique visitors via Reddit
WhatsApp: 500 million users via WhatsApp
Messenger: 200 million users via re/code
SnapChat:  ???? via TechCrunch

Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.  

Mobile Accounts for 43% of LinkedIn’s Traffic 

Mobile accounts for 43% of LinkedIn's trafficLinkedIn recently projected that mobile would account for half of the social networking platform’s traffic; based on the company’s 1st quarter results, that could be a reality soon.  Mobile represented 43% of LinkedIn’s traffic in Q1 2014, according to the results announced yesterday (AdWeek).

Some additional stats from LinkedIn’s first quarter results:

  • LinkedIn has 142 million unique visitors per month (and 300 million members)
  • membership grew 36% year-over-year
  • ad sales were also up 36% year-over-year

How will continued growth in mobile traffic affect ad sales on the platform?

Social Media News Ticker: Facebook Launches FB Newswire, Acquires Motion Tracking App Moves

Facebook acquires motion tracking app MovesCheck out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+, Linkedin and Pinterest:

Facebook

Twitter

LinkedIn

Pinterest

Any social media updates that we missed? Let us know in the comments below.

LinkedIn Tops 300 Million Users

LinkedIn reaches 300 million membersLinkedIn has reached a new milestone, announcing over 300 million members on the ‘professional’ social network — and over half of these members are from outside the U.S.

In the same blog post, LinkedIn also said that in 2014 the platform will hit its “mobile moment,” projecting that mobile will account for more than 50% of all global traffic. Here are some current mobile stats:

  • an average of 15 million profile views on mobile each day
  • 1.45 million job views daily on mobile
  • 44,000 job applications each day in over 200 countries through mobile

LinkedIn is already being used more often on mobile than desktop in many locations, including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom.

The platform has also started to see a more even gender distribution among users. Five years ago, 61% of members were male, and only 39% female.  Now, it’s 56% male and 44% female. How much will the gap continue to close in the next five years?

Click here to see LinkedIn’s infographic that includes these statistics.

Which Social Networks Drive the Most Engaged Referrals?

YouTube drives the most engaged referral trafficYouTube is the “undisputed champion” among social networks in terms of driving referrals, delivering the most traffic and the highest levels of engagement, according to a new study from Shareaholic.  The analysis of average visit duration, pages per visit and bounce rate reveals which of the top eight social media platforms are driving the best referral traffic.

YouTube drives the most engaged referrals, with the lowest average bounce rate (43.19%), the highest pages per visit (2.99) and the longest visit duration (227.82 seconds). Viewers clearly engage longer with video, and are quite receptive to clicking on related content.

Linkedin drives high quality social referralsBoth Google+ and LinkedIn drive the fewest social referrals out of the eight platforms studies, but the visitors they bring in are high quality.  Google+ users spend more than 3 minutes on average examining content, visit 2.45 pages, and have a low bounce rate of 50.63%. LinkedIn users spend an average of 2 minutes and 13 seconds per click, view 2.23 pages and bounce 51.28% of the time. While traffic from these two social networks remains low, engagement is impressive.

Tied in fourth place are Twitter and Facebook, with similar results. Bounce rate is the same for both platforms (56.35%), and while Twitter referrals view 2.15 pages per visit, Facebook users view 2.03 pages. Facebook users stay on site for 127.44 seconds, Twitter users for slightly less (123.10).

As for the remaining three platforms:

  • Pinterest sees a similar bounce rate to Twitter and Facebook, but just 1.71 pages per visit, and about half the average visit duration (64.67 seconds)
  • Reddit users show a high bounce rate (70.16%)
  • StumbleUpon comes in last, with the least engaged referrals: 1.5 pages per visit and just 54.99 seconds on site

How much traffic does your site receive from social media referrals?  How engaged are those visitors with your content?

Social Media Referral Engagement | Shareaholic

The study examined 6 months of data (Sept 2013 – Feb 2014) across Shareaholic’s network of 200,000+ sites reaching more than 250 million unique monthly visitors. Download the report here: Shareaholic’s “Social Referrals That Matter” Report.

Social Media News Ticker: Facebook Email is Dead, Twitter’s Amplify Now on Movie Screens

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and LinkedIn:

Facebook's New Ad Campaign Structure

Facebook’s new ad campaign structure

Facebook

Twitter

Google+

LinkedIn

Any social media updates that we missed?