There’s a lot of talk about first-mover advantage among social media pioneers. But sometimes it’s better to take your time, according to the folks at Vestas, the big Danish wind energy company. Read →
KLM is planning to launch a “social seating” service, where passengers will be able to link their social media profile to their check-in information, and then choose a seating partner based on the social media profiles of other passengers. Read →
Facebook is slowly conquering Europe. While local social networks (many of them looking suspiciously like Facebook) have been quite successful in many European countries, one by one they are falling to Facebook’s international appeal and updated offerings. Read →
On an earnings call this week, LinkedIn CEO Jeff Weiner offered some new stats on growth for the social network. Some of the most important updates were regarding mobile use, with mobile pageviews up 400% year-over-year, and mobile accounting for 13% of LinkedIn’s unique visits. Read →
Social media has transformed communication in many industries, turning the traditional one-way model into two-way interactivity. Lately, many television broadcasters are finding innovative ways to create buzz and enhance the second screen relationship with their fans. Read →
This week saw a huge gain in numbers and traffic for Google+, as the social network finally opened up to the public. Read more about Google+, and check out our latest social networking scoreboard. Read →
A new study released by BrightEdge reports the amount of traffic that comes from Twitter, Facebook and other social share buttons on websites. The data reveals that sites with a Twitter share button “drove almost 7 times more link mentions on average’ than sites without the share button. Read →
Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →
Now the No.2 ranked social networking site – as of June 2011 – LinkedIn has a highly engaged, profession-focused audience, according to new research from Lab42. Based on a survey of LinkedIn users in July 2011, the data reveals that 32% of users check the site several times a week, and more than a third – 35% – check the site daily. Read →
Know why Google+ is different? It’s the first social network actually designed from the ground up to be what it’s going to be. And it has a really big plan. Read →
