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Better Homes and Gardens CEO on Social Media: Measure Return on Time Spent

Posted on June 27, 2011 by John Eckhouse | Post a comment

Purchasing a home used to be an isolating experience, but many of today’s homebuyers want to make it a very social event. To help them, Better Homes and Gardens Real Estate created an iPhone app called the Home Selection Assistant. Using GPS, it pinpoints the location of all the homes you’re viewing and seamlessly uploads photos you take with the iPhone to your Facebook page to make the home search a shared event with your friends. “Consumers are buying lifestyle and community over just buying a house – they want their friends’ opinions and they want to share information,” says Sherry Chris, President and CEO of Better Homes and Gardens Real Estate, in a recent conversation with The Realtime Report. Read →

Posted in: Blog, Social Media Case Studies

Tags: b2b, b2c, Better Homes and Gardens, Facebook, Foursquare, LinkedIn, real estate, Twitter

Sharing Generates 10% of All Internet Traffic. Here’s How to Use Shared Activities to Target Realtime Audiences

Posted on June 17, 2011 by Tonia Ries | 1 comment

ShareThis, Starcom MediaVest and Rubinson Partners have released the results of the largest analysis of sharing patterns ever published. The team analyzed the digital patterns of sharing via the ShareThis widget, across 7 billion pages of content viewed in March 2011. The analysis encompassed 300 million users and more than 1 million different domains. The results are quite fascinating, and underscore just how significant sharing activity has become in driving internet traffic. Read →

Posted in: #RLTM Blog, Blog, Insights, Social Media Statistics

Tags: email, Facebook, influencers, LinkedIn, networked influence, Rubinson Partners, ShareThis, Starcom MediaVest, Twitter

Social Networking Accounts for 16% of Time Spent Online for US Web Users

Posted on June 16, 2011 by Marissa McNaughton | Post a comment

Social Networking Accounts for 16 Percent of Time Online

New data from comScore measures social networking’s share of the total time that US web users spend online. Numbers have doubled since July 2007, when 8% of US internet users’ time was spent on social networks. Now a whopping 16% of time online is dedicated to social networking via sites including Facebook, Twitter, LinkedIn, and Tumblr. Read →

Posted in: Blog, Social Media Statistics

Tags: Facebook, LinkedIn, social media, social networking, Tumblr, Twitter

Wall Street Brokers Carefully Stepping Into Social Media

Posted on June 16, 2011 by John Eckhouse | Post a comment

Morgan Stanley Smith Barney is about to become the first of the big Wall Street brokerages to allow its financial advisors to tap the power of social media tools like Twitter and LinkedIn. But other big brokerages aren’t far behind. In an internal memo, Morgan Stanley told its 17,800 brokers that by this fall, after a summer pilot test, they would be allowed to post pre-approved, static updates on Twitter and LinkedIn – but not, at least for now, on Facebook. The test group of 600 financial advisors were scheduled to begin the try-out this month, sending tweets to distribute research, for example. Read →

Posted in: Blog, Social Media Case Studies

Tags: Brokerage, Facebook, Financial advisor, Foursquare, LinkedIn, Merrill Lynch, Morgan Stanley, Twitter, Wall Street

LinkedIn Sees 240% Growth in Latin America

Posted on May 17, 2011 by Marissa McNaughton | 1 comment

Recent data from comScore shows that LinkedIn use has increased across the globe from March 2010 to March 2011. The social networking site for business professionals has grown 65% worldwide, from 48 million users in March 2010 to 79 million in March 2011. Read →

Posted in: Blog, Social Media Statistics

Tags: Africa, Asia Pacific, demographics, Europe, Latin America, LinkedIn, Middle East, North America, social network, statistics

Affluent Internet Users Are Twice As Likely To Use LinkedIn

Posted on May 11, 2011 by Marissa McNaughton | Post a comment

Social Networks Used By US Affluent and General Population via eMarketer

A recent Affluence Collaborative survey reveals that wealthy internet users connect with brands on different social networks than the general population, and also connect with brands for different reasons than the general population. Read →

Posted in: Blog, Social Media Statistics

Tags: demographics, eMarketer, Facebook, LinkedIn, luxury marketing, social media demographics, social networks, Twitter

The Most Popular Social Network in Holland Is … Not (Yet) Facebook

Posted on May 2, 2011 by Tonia Ries | Post a comment

comScore has released a study of social networking usage in the Netherlands based on the comScore Media Metrix service. The study reveals that the Dutch social networking market continues to grow strongly as sites like Facebook, Twitter and Linkedin extend their respective footprints in the market. In fact, Holland has the highest penetration of users on Twitter and LinkedIn worldwide: more than one in four Dutch Internet users visits these sites during the course of the month. Read →

Posted in: Blog, Social Media Statistics

Tags: Comscore, Facebook, Holland, Hyves, LinkedIn, Netherlands, Twitter

44% of US Small Businesses Are Using Social Media To Gain Customers

Posted on April 26, 2011 by Marissa McNaughton | Post a comment

The American Express OPEN “Small Business Monitor” spring 2011 edition found the use of social media networking for online marketing has risen to 35% among US small businesses (less than 100 employees), as reported by eMarketer. 44% of US small businesses now use social media tools ‘to promote their business to new customers’ (up from 39% in Sept 2010) and their efforts focus mainly on the top 3 social networking sites. Read →

Posted in: Blog, Social Media Statistics

Tags: American Express OPEN, blogs, customer acquisition, Facebook, Foursquare, LinkedIn, small business, social media, social media expert, social media strategy, Twitter, Youtube

93% of B2B Marketers Are Engaged in Social Media Marketing

Posted on April 6, 2011 by Marissa McNaughton | Post a comment

A new report from BtoB reveals that 93% of all b2b marketers are engaged ‘to some extent’ in social media marketing. BtoB Online reports that three social media platforms are the core of most b2b marketers’ social campaigns: LinkedIn, Facebook and Twitter. However, marketers also use YouTube, blogging and customer communities, and each social media platform has different strengths for marketers.
Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, blogging, btob, customer communities, Facebook, LinkedIn, social media, social media marketing, social media strategy, Twitter, Youtube

Rebranding in the Era of Social Media (How to Not Lose Fans and Alienate Followers)

Posted on March 21, 2011 by Tonia Ries | 3 comments

As many of you know, we have recently changed our name from TWTRCON to The Realtime Report. Name changes and re-branding are always a challenging project. In the social media era, however, the challenges are exponentially greater. Here are our lessons learned. Read →

Posted in: Blog, Social Media Case Studies

Tags: Brand, Facebook, LinkedIn, mistakes we've made, quora, rebranding, Twitter

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Better Homes and Gardens CEO on Social Media: Measure Return on Time Spent

Wall Street Brokers Carefully Stepping Into Social Media

The Most Popular Social Network in Holland Is … Not (Yet) Facebook

Rebranding in the Era of Social Media (How to Not Lose Fans and Alienate Followers)

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