A new report by the Monitor Institute and the Pew Internet and American Life Project shows how technology is helping civic institutions keep local citizens informed. The findings came from surveys conducted over an 8 month period in San Jose, CA; Philadelphia, PA; and Macon, GA. Overall, a significant number of citizens are using social and mobile [...] Read →
A recent report by Foresee Results reveals that although social media was not the primary driver to top retailer websites during the holiday season, the consumers that did arrive at retail sites via a social media interaction were highly likely to purchase those products, especially offline. Just 5% of online holiday shoppers reported being primarily [...] Read →
A survey recently published by eMarketer asks 175 chief marketing officers about their use of social media and what kind of ROI Facebook, Twitter, and LinkedIn are delivering. Facebook was the leader in social media ROI in this survey, despite showing fairly mediocre results: 15.4% of the respondents believed Facebook was delivering “significant ROI,” while 20.6% [...] Read →
Over the past year, Twitter.com’s audience grew by 46 million unique visitors across the world, and in October the site drew 104.6 million visitors (an increase of 79.4% from last year). However, only 6 million of these new users were in the U.S. Read →
A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →
Social media marketing firm Optimum Exposure has released a survey of 40 business based in Yorkshire, in the U.K. The respondents self-selected to participate in an online survey, so they’re likely to be more internet-savvy than the average Yorkshire business. Still the results provide an interesting look at the results that companies in the [...] Read →
Smart Brief on Social Media has released a report, The State of Social Media for Business, based on research across 6,500 business executives conducted with research firm Summus Limited. The full 145-page study ($389 with a Smart Brief discount) is very rich , but even the executive summary (registration required) has some very interesting data points on [...] Read →
The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update [...] Read →
According to an interview published in Media Post, LinkedIn’s VP of Marketing Solutions Steve Patrizi said 30 million people joined the site the network just last year, and 3 million new members are joining every month. The company’s press page claims that LinkedIn has over 80 million members in 200 countries. Read →
Eventbrite, a company that powers online ticket sales, has released a report based on an in-house analysis of social sharing activity, and how it ties back to ticket purchases. Their analysis shows that sharing drives commerce. Over the past 12 weeks, one “share” on Facebook results in $2.52 in revenue for the company, a “share” on [...] Read →