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25% of Social Mobile Comments Are Posted In-Store; Interaction With Staff is Most Frequent Topic

25% of social shoppers post comments while in the store

One in 4 shopping-related online comments are posted via a mobile device while consumers are in a store. Of those, the most frequent topic relates to the consumer’s interaction with staff, according to a new study released by social media intelligence vendor ListenLogic, who studied analyzed 16,500 public online and social consumer conversations across the retail and restaurant industries posted during Q1 2011. Read →

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