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Weather Channel Promotes #TornadoWeek With ‘Twitter Stunt’

The Weather Channel's Tweet-powered Tornado

The Weather Channel is premiering the ‘Twitter stunt’ as a marketing tool in a fun campaign to promote #TornadoWeek. This week, the Weather Channel’s interns are working at desks that have been placed in a “Twitter-powered tornado.” The more tweets that are sent with #TornadoWeek, the higher the office tornado’s wind speed will rise. Read →

56% Of Newlyweds Have Social Media Wedding Rules

social media and weddings

In celebration of National Proposal Day (March 20th), we’re taking a closer look at how newly engaged and married women are using social media to share the details of their wedding. The annual “What’s On Brides’ Minds” survey from David’s Bridal looks at social media use before, during and after the wedding – and even examines the possibility of live streaming weddings (via Skype or social media) for those who can’t attend. Read →

How Honest Tea Used Live Streaming To Engage Customers (And Test Their Honesty)

Honest Tea Uses Live Streaming Video for Marketing Campaign

Honest Tea has embraced a realtime, interactive broadcast platform for its latest marketing campaign. In what VentureBeat calls “a marketing stunt disguised as test of citizens’ honesty,” the organic beverage company set out unmanned displays of cold tea bottles in various cities, with hidden webcams to show whether customers paid for their tea on live-streaming video. Read →

Happy 6th Birthday, YouTube! 3 Billion Views Daily and Counting….

YouTube logo

YouTube is now 6 years old, and has some impressive stats to celebrate with. The site now handles 3 billion views every day, a far cry from the 2.5 videos per month that were viewed on the site back in December of 2005. Over 48 hours of video are uploaded to the site every single minute. Read →

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