What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →
What happens when big data meets data from realtime social media signals? Managed correctly, a realtime marketing program creates the opportunity to offer a unique, personalized value proposition to customers. That’s what Teradata wanted to demonstrate with its “Social Experience” program, which it ran during its recent user conference and saw a 20% participation rate from attendees, who received personalized offers from local merchants and exhibitors based on a combination of realtime social data and customer data. Read →
LocalResponse monitors realtime content and allows marketers to automatically message Twitter users based on that content–a platform that was recently surrounded by controversy around campaigns that it powered for some of its beta customers. Most notorious among these was a Toyota Camry Super Bowl promotion in which a series of verified accounts sent unsolicited @ messages to users who were tweeting with Super Bowl-related hashtags. According to LocalResponse co-founder and VP product Michael Muse, the company will no longer allow clients to run that type of campaign. Read →
This weekend Toyota came under fire for using LocalResponse to send automated tweets responding to hashtags, in a way that was perceived as spam. Now Walgreens is planning on using the same technology that Toyota used in its campaign to send messages to customers using mobile apps to check in at its stores. Will the Walgreens campaign be more successful? Read →
