A recent study by Millennial Media revealed that only 40% of mobile advertising campaigns in October 2011 were targeted, while the remaining 60% had a broader reach. Two-thirds (66%) of the targeted campaigns were based on location, and the other 34% were targeted based on behavior and demographics. Read →
The idea that a mobile phone is used to make phone calls seems almost quaint. Today, smartphones are replacing not just your address book, iPod, videogame console and navigation system–they are crucial shopping tools that help us find the right restaurant, comparison shop and, increasingly, replace our credit cards, too. The worldwide smartphone market grew nearly 20% in the first quarter alone, and developers are rushing to offer brands new realtime options for driving customer engagement and transactions. Some of the latest reports: Read →
According to a new study from ABI Research, advertisers are likely to spend $1.8 billion on location-based marketing programs in 2015. ABI Research’s “Location-Based Marketing” examines the dynamics of the mobile location-based advertising market: drivers, inhibitors, key players and forecasts; it profiles consumers’ opinions, and includes case studies and a guide. Read →
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