Home > location-based marketing

Tag: location-based marketing

Post navigation

Location-Based Marketing Panel at #RLTM NY 11 [Best of the Backchannel]

Posted on July 6, 2011 by Tonia Ries | Post a comment
Mike Schneider

Part 5 of our summary of the #RLTM NY 11 Realtime Conference, based on the best tweets sent by attendees during the conference on June 6. The tweets in this post summarize the panel titled “Right Time, Right Place: Getting Customers to Check In,” with RadioShack Social Media Director Adrian D. Parker, Foursquare Product Manager Siobhan Quinn, The Corcoran Group’s Director of Internet Product & Marketing Matthew Shadbolt. The discussion was moderated by Allen & Gerritsen’s Senior Vice President, Digital Incubator Michael Schneider. Read →

Posted in: #RLTM Blog, Blog

Tags: , , , , , , , , , ,

How Companies Reap Rewards with Facebook Places

Posted on January 19, 2011 by John Eckhouse | 2 comments
Facebook Places

Facebook Places, which launched last August following the rapid success of Foursquare and other location-based services, enables Facebook users to tell where they are and see where friends are, too. Savvy marketers are learning how to use this service as another good tool for business. A recent article in Mashable offers a look at five [...] Read →

Posted in: Blog, Social Media Case Studies

Tags: , , , , ,

Location-Based Advertisers to Spend $1.8 Billion in 2015

Posted on September 3, 2010 by Tonia Ries | Post a comment

According to a new study from ABI Research, advertisers are likely to spend $1.8 billion on location-based marketing programs in 2015. ABI Research’s “Location-Based Marketing” examines the dynamics of the mobile location-based advertising market: drivers, inhibitors, key players and forecasts; it profiles consumers’ opinions, and includes case studies and a guide. Read →

Posted in: Blog, Social Media Statistics

Tags: , , , , ,

Post navigation