Nearly 3 in 4 smartphone owners use their phone to get realtime location-based information, but only 18% use a geosocial service to “check in,” according to a new study by the Pew Research Center’s Internet & American Life Project. This means that, out of the general population, roughly 1 in 10 Americans use geosocial apps like Foursquare (up from 4% in 2011). Read →
People want to be found. Among the key findings from this year’s just-released TNS annual Mobile Life study, which explores mobile use among 48,000 people in 58 countries: the majority of people around the world now recognize the value of sharing their location to benefit from a range of services. Access to location-based services is the mobile feature projected to grow the most on a global basis: 62% of those who don’t yet use the location-based services want them. Read →
A new study from the Pew Research Center measures the popularity of social activities among mobile phone and smartphone users, and finds that checking in – through geosocial services such as Foursquare and Gowalla – is the least popular. Read →
Youth marketing agency Dubit recently released a study of geolocation awareness and use among UK teens. Just over half (52%) of teens 11-to-18 in the U.K. are aware of geolocation services Foursquare, Facebook Places, Gowalla and SCNVGR. Of those who are aware, the majority (58%) “didn’t see any value” in using these services. Read →
Location-based social sharing services like Foursquare and Gowalla have been experiencing rapid growth over the past year, but location-based shopping app shopkick (the ‘Foursquare for shopping’) is just beginning to take hold, with growth from 750,000 users in January 2011 to over 1 million users in March 2011.
eMarketer takes a look at the usage numbers for geolocation services and at the plans of North American retailers to use such services in the next 12-24 months. Read →
Facebook Places, which launched last August following the rapid success of Foursquare and other location-based services, enables Facebook users to tell where they are and see where friends are, too. Savvy marketers are learning how to use this service as another good tool for business. A recent article in Mashable offers a look at five [...] Read →
eMarketer predicts that the number of mobile social network users in the U.S. will more than double in the next five years, from 38.9 million in 2010 to an estimated 79.1 million in 2015. As mobile use of social networks gains in popularity, the adoption of location-based mobile services will also grow rapidly. eMarketer reports [...] Read →
The Pew Research Center’s Internet & American Life project has released its first report on location-based services, based on August and September, 2010 interviews with 3,001 online adults. According to the report, 24% of all online adults now use a status update service such as Twitter, up from 6% in 2008. Of those status update [...] Read →
In a conversation with GigaOm on October 22, 2010, co-founder and CEO Dennis Crowley says that Foursquare has now passed 4 million users. According to Crowley, it took only 50 days to add 1 million additional users after hitting the 3 million mark in August 2010. Read →
In an interview with ClickZ, Shiv Singh, head of digital at PepsiCo, said the beverages company will do more geo-social marketing in the next year, while also premiering a Refresh Everything iPhone app within the next month. The increased focus on mobile is based on the participation from cell phone users that the company has seen [...] Read →
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