Nearly 3 in 4 smartphone owners use their phone to get realtime location-based information, but only 18% use a geosocial service to “check in,” according to a new study by the Pew Research Center’s Internet & American Life Project. This means that, out of the general population, roughly 1 in 10 Americans use geosocial apps like Foursquare (up from 4% in 2011). Read →
Location-based social sharing services like Foursquare and Gowalla have been experiencing rapid growth over the past year, but location-based shopping app shopkick (the ‘Foursquare for shopping’) is just beginning to take hold, with growth from 750,000 users in January 2011 to over 1 million users in March 2011.
eMarketer takes a look at the usage numbers for geolocation services and at the plans of North American retailers to use such services in the next 12-24 months. Read →
Facebook Places, which launched last August following the rapid success of Foursquare and other location-based services, enables Facebook users to tell where they are and see where friends are, too. Savvy marketers are learning how to use this service as another good tool for business. A recent article in Mashable offers a look at five [...] Read →
In a conversation with GigaOm on October 22, 2010, co-founder and CEO Dennis Crowley says that Foursquare has now passed 4 million users. According to Crowley, it took only 50 days to add 1 million additional users after hitting the 3 million mark in August 2010. Read →