Tag Archives: London

British Airways #LookUp Ad Follows Flights in Realtime

What’s the best realtime advertisement you’ve seen lately?  Our favorite for today is the #lookup ad from British Airways, appearing at Piccadilly Circus and Chiswick Towers in London.

The ad is timed to show a young child looking up and pointing as actual planes fly overhead, showing the flight number and destination.  (And yes, British Airways confirmed, via comments on YouTube, that the flight information is “factually correct.”)

Having an ad that corresponds to what’s happening in realtime (in this case, a plane flying overhead) is an incredible way for a brand to get attention while being relevant.  Observers can share in the excitement of the “child” on the billboard — maybe even remembering times when watching a plane still created a sense of wonder and amazement.

We have to agree with @megmroberts on this one:

Watch the Piccadilly Circus ad here:

Have you seen any ads that incorporate realtime events?  What was your favorite?

Virgin Atlantic Seeks #RedHotReporter for NFL International Series

Since 2005, the NFL has been hosting an International Series game in London every year. Teams struggling with fan attendance back home can stir up some overseas love by playing one regular season game in front of a majority European crowd (only 3% Americans/American ex-patriots).

Virgin Atlantic

In Virgin Atlantic Airways’ fourth year in a row as an official partner for the game, the company has once again taken to Facebook and Twitter to court a talented young man (or woman) to play the role of “Red Hot Reporter” during the San Francisco 49ers vs Jacksonville Jaguars game on October 27th.

The talent search requires entrants to tweet their entry to @VirginAtlantic with #RedHotReporter, along  with a video link demonstrating why they would be a good Red Hot Reporter. Entrants are also required to: be passionate about football and sharing content online, have a passport and not be afraid to use it, be “fluent in friendly conversation” and love “flying in the face of ordinary.”

The winner (or winners) will fly with the Virgin Atlantic team on October 24th from New York to London, and be expected to tweet a minimum of five times per day (from @Virgin_Atlantic) describing the journey at the NFL International Series, and then live-tweet during the game itself.

Last year, aspiring broadcast journalists Jay Ingber and Erin Sharoni were chosen as Red Hot Reporters, but the social media buzz for both of them, during the series, was generally quiet on both on Twitter and Facebook.

Adam Schefter, football reporter and television analyst, told YouTube viewers that Virgin Atlantic is looking for an outgoing, creative person with a “red hot passion for football and the journalistic chops needed to be a red hot reporter.”

So far, Dehlia Ford-Feliz (@PhilaDehlia, 1,947 followers) is getting a lot of support from her followers on Twitter. She is joined by a number of young TV and radio sports broadcasters – from around the country – vying for the Red Hot Reporter spot.

As 2011’s Red Hot Reporter Aubrey Aquino said in a recent tweet directed at an applicant, “it’s all about social media … so show them how savvy and networked you are!”

What do you think about brands recruiting fans to be their ‘voice’ on social media, whether it’s for a day or an event?  Is it an effective way to drum up interest and excitement?

London’s Regent Street Launches Social Media Hub 24/7

#RegentStreet tweetRegent Street, one of London’s major shopping streets, recently launched 24/7, a “social media hub” that allows consumers to find the latest news and engage – in realtime, on multiple social media platforms – with the shops, restaurants, cafes, bars and hotels in the area.

The customized social media hub – accessed through regentstreetonline.com – links customers to over 100 Regent Street brands on Twitter, Facebook, Instagram, Pinterest, SoundCloud and YouTube. Consumers can engage with the community 24 hours a day through conversations on #RegentStreet, #HeddonStreet, #SwallowStreet and others.

Regent Street Social Media Hub

Users must sign in to engage with the 24/7 content, and the social media hub maintains an ‘Archive’ that showcases social media from previous hashtag conversations.

“We are delighted to offer shoppers and visitors from all over the world a new way of engaging and enjoying their Regent Street experience,” says David Shaw, Head of Regent Street Portfolio, The Crown Estate. Regent Street is a popular choice for global brands opening flagship stores.

How much engagement – and actual traffic – will this customized social media effort create for Regent Street?