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Virgin America’s Social Media Strategy Takes Off

Virgin America Experiments With Social Media

There’s no question that Virgin America has embraced technology and social media. Referred to as a “snazzy airline” by Mashable, it has a plane named by hashtag (#nerdbird), was the first airline to offer free Wi-Fi fleetwide and outlets near every seat, and has run promotions using social media platforms as diverse as Twitter, Foursquare, Loopt, Groupon and Klout. Read →

Press Release: Realtime NY 11 Speakers to Include Social Media Innovators from Citibank, McDonalds, PepsiCo, …

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NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →

Virgin America Offers Prizes for Foursquare and Facebook Check Ins

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Got time to spare before your Virgin America flight? Waiting just got a little more fun if you’re at San Francisco’s brand new Terminal 2, where Virgin America is randomly awarding prizes for check ins on Foursquare and Facebook Places. The campaign began yesterday with the opening of Terminal 2, and features 5 new badges for check ins, prizes, and surprises throughout the terminal. Read →

Loopt Promotion Results in Fifth-Highest Revenue Day for Virgin America

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TechCrunch reports that a Loopt promotion Virgin America promotion appears to have been extremely succesful. On Tuesday, August 31, 2010, Virgin America and location network Loopt partnered to offer two-for-one tickets from California to Cancun or Los Cabos.  To earn the deal, customers had to check in on Loopt at SFO, LAX, or at one [...] Read →

Foursquare Now 3 Million Users Strong; Adding 1/2 Million New Users Per Month

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TechCrunch reports that Foursquare hit the three million user mark some time in the last few days. The location-based social network reached the 2 million user mark in July.  It took a year to reach one million; 3 months to hit 2 million, and 6 weeks to hit 3 million. Foursquare’s co-founder Dennis Crowley recently [...] Read →

The Best and Worst Location-Based Special Offers

To encourage consumers to check in and tweet about their brands, many companies have been promoting special offers such as free appetizers, discounts and even free meals via location-based services such as Foursquare, Gowalla, Loopt, Booyah, and others. Christopher Heine at ClickZ News recently offered his view on what’s working well and what’s not. He’s [...] Read →

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