Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. “The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising. Read →
Four in ten of the Interbrand Top 100 brands are now on Instagram, according to a new study by Simply Measured. Read →
Aston Martin, a luxury British automotive brand, saw visits rise over 100% on its website as a result of a social media campaign in Germany, the US and the UK. Designed to market the new Vanquish model, the campaign used Facebook, Twitter, YouTube and the Aston Martin website to achieve impressive results, with the brand seeing the highest traffic ever on its website during the first three days of the campaign. Read →
The fashion design house of Oscar de la Renta already has emerged as one of the leaders in social media marketing within the fashion industry and, though best known for $4,000 cocktail dresses, plans to be a leader in social media commerce as well. “We expect Facebook will become a major channel of e-commerce,” says CEO Alex Bolen. Read →
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