When it comes to mobile shopping tools, the tech-savvy early adopter may not fit your traditional image of early adopters. African Americans and Hispanics are adopting new shopping technologies at a faster rate than Caucasians; women are more likely to use mobile shopping tools than men, and parents are outpacing single adults, according to the latest issue of The Checkout, a shopper behavior study conducted by The Integer Group and M/A/R/C Research. The differences are especially pronounced when comparing ethnic demographics, in spite of the fact that smartphone penetration skews lower among African Americans and Hispanics than Caucasians. Read →