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Power to the People: 52% of Consumers Believe They Can Use Social Media to Influence Brands

Consumers Use Social Media to Influence Brands

Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →

Real-Time Media In Print: 1 Billion Tags Published in Last 4 Months

Microsoft Tag

According to a report in min, Microsoft says it now has printed 2 billion Tags (their proprietary mobile bar code technology, like QR codes but different)  in various magazines, with 1 billion of those coming in just the last four months. The Microsoft tag has appeared in over 100 million magazine issues.  The August issue of Allure [...] Read →

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