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Blogger Relations #Fail: ConAgra Cooks Up a PR Disaster

ConAgra's Social Media, Blogger Relations Blunder

ConAgra, along with their agency Ketchum, is the culprit in the latest self-inflicted PR blunder, breaking every basic rule of social media and blogger relations to create a public embarrassment for themselves. “Bloggers Decry ConAgra’s Bait-And-Switch At Underground Dinner” is the headline from Huffington Post’s coverage of the incident, in which groups of bloggers were invited to enjoy an intimate dinner cooked by a celebrity chef–only to find out they had been served Marie Callender brand frozen pizza and dessert. Read →

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