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5 Ways to Collaborate with Influencers to Produce Content

Guest author Evy Wilkins

If you practice content marketing, you also need to create and sustain relationships with the people who influence your customers. Why? Because your content is only as good as the people who read it and take action on it. I’m passionate about how content marketing and influencer relationships work together; here’s a compilation of the best ideas to help businesses to involve influencers in their content marketing and social engagement. Read →

89% of CMOs Say Social Data Has Influenced Their Decisions

89% of CMOs Say Social Data Has Influenced Their Decisions

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review. Read →

Cutting The Mustard With The Grey Poupon Facebook Society Of Good Taste


I should have seen it coming. The buzz of ‘Downton Abbey.’ The 76-page Ralph Lauren catalog that arrived last week – Ralph looking most un-cowboy-ish behind the wheel of an Aston Martin, British flag on the door, RL girls posed, now on raked gravel courtyards in impeccable tweeds, now on horseback in black velvet evening dress, the fine saddle leather a dreamy contrast and rhinestone collar providing a certain edge. Restoration Hardware’s tome also arrived, reeking of Manor–upstairs and down, plus adjacent stables. Read →

Influence Measurement Tools: A Big Topic (Announcement & Request for Help!)

Influence Measurement Tools Drama avatar

Announcing The Realtime Report’s Guide to Online Influence Measurement Tools — a guide for brands, agencies, developers and anyone interested in understanding the rapidly evolving, innovative, controversial and potentially very disruptive field of influence measurement. And asking for your help to make sure that we’re creating something truly useful! Read →

68% of CMOs Underprepared For Social Media

CMOs Not Prepared for Social Media

A new study from IBM looks at how prepared CMOs are for the future, including an increased focus on social media. Out of 13 key market factors, social media is just behind data explosion as the factor CMOs feel least prepared to deal with. Over two-thirds (68%) of CMOs feel underprepared to deal with social media over the next 5 years. Read →

Business Use of Social Media: 96% Advertising, 86% PR, 75% Customer Service

A new report from Buddy Media and Booz & Company shows that 95% of companies are planning to invest more in social media, and breaks down how companies are planning to direct those investments. Based on input from more than 100 leading companies, the report looks at the social media platforms being used, which company departments are handling and using social media the most, and measures the projected spend on social media. Read →

How to Use Realtime Marketing To Deliver Value to the Right Customer at the Right Time.

It's Time to Go Realtime - our article in the The Social Media Monthly September issue sm

If you think social media is about being friends with your customers or winning more followers, you’re missing the point. The social graph is the conduit that allows brands to create real business value, rather than the value itself. With the rise of social, mobile, geolocation and realtime services, brands have a massive opportunity to solve the two age-old problems of advertising:
1. How do you get a customer’s attention when they don’t really want to be interrupted?
2. How do you get the right message in front of the right customer at the right time? Read →

Dunkin’ Donuts Facebook Promotion: Be The ‘President’ Via Foursquare, Facebook Places

Sims Social on Facebook Incorporates Dunkin' Donuts and Other Brands

Dunkin’ Donuts just launched a new promotion giving their Facebook fans a chance to become the “President of Dunkin’ Nation.” Customers compete by checking in on Foursquare or Facebook Places, and a new “President” will be named each week until September 23. To be eligible, participants must “like” Dunkin’ Donuts Facebook page, and then register their Foursquare or Facebook Places account there. Read →

Facebook Promotion: Smirnoff Fans Can ‘Strike A Pose’ For Madonna

Smirnoff Launches Facebook Promotion With Madonna

Smirnoff just launched a new Facebook campaign, the Smirnoff Nightlife Exchange Project, which will also help Madonna pick a dancer for her next tour. Facebook fans of the vodka brand can share their nightlife experiences via the social networking site, and the promotion will culminate in 50 parties – taking place simultaneously – on November 12. Read →

Power to the People: 52% of Consumers Believe They Can Use Social Media to Influence Brands

Consumers Use Social Media to Influence Brands

Performance marketing agency Performics recently released a report about the interactions between consumers and brands on social networks, and found that 52% of respondents strongly or somewhat agree that voicing opinions on social networking sites can influence business decisions of companies/brands. Read →

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