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Pillsbury and Coca Cola Use Organically Trending Hashtags With Their Promoted Tweets

Posted on December 16, 2010 by Marissa McNaughton | 1 comment

The presence of advertisers on Twitter has grown significantly since the introduction of Promoted Tweets in April 2010, and now a few brands are taking it a step further: using the organically trending topics and hashtags as a vehicle for their Promoted Tweets.

Last week, as #alliwant was organically trending, several brands harnessed the power of this trending phrase to engage more users with their paid marketing messages, including Pillsbury, Coca Cola, and Greater Than AIDS (an anti-AIDS initiative). Read →

Posted in: Blog, Social Media Case Studies

Tags: Coca Cola, Greater Than AIDS, hashtag, marketing, paid advertising, Pillsbury, Promoted Trends, Promoted Tweets, social media, trending topic, Twitter

WATCH: Keynote – Ford's Scott Monty at TWTRCON SF 10

Posted on December 7, 2010 by Marissa McNaughton | 2 comments

Keynote: Business in the Fast Lane. How Ford Motor uses social media to manage its reputation and save millions of marketing dollars. Presented by Scott Monty, Head of Social Media, Ford Motor Company, at TWTRCON SF 10 on November 18, 2010. Watch the 2-part video: Part 1. Watch live video from TWTRCON on Justin.tv Read →

Posted in: Blog

Tags: Facebook, Ford, marketing, Scott Monty, social media, Twitter, Twitter conference, Twittercon, TWTRCON, TWTRCON SF 10

59% of Social Media Users, 70% of Smartphone App Users Say Ads Are ‘Fair Price To Pay’ For Social Media

Posted on December 6, 2010 by Marissa McNaughton | 1 comment

A new syndicated study, ‘Faces of Social Media’, reveals that 59% of social media users (ages 13-80) say ‘ads are a fair price to pay for social media sites and features.’ Social media advertising is driving brand exploration – 25% are more likely to explore brands that advertise on social media. Fifteen percent of social [...] Read →

Posted in: Blog, Social Media Statistics

Tags: advertising, Baby Boomers, brands, Facebook, GenX, GenY, LinkedIn, marketing, Millenials, mobile applications, MySpace, social media, social media apps, The Faces of Social Media, Twitter

38% of Americans Use Social Networks to Engage With Brands

Posted on November 6, 2010 by Tonia Ries | 4 comments

Communications agency Cone has released the 2010 Cone Consumer New Media Study, based on an online survey of 1,050 U.S. adults 18 years of age and older, which found that 38% of Americans use social networks and 3% use microblogs to interact with brands. New media users ‘follow’ or ‘like’ or subscribe to an average of [...] Read →

Posted in: Blog, Social Media Statistics

Tags: brands, Cone, customer service, incentives, marketing, promotions, ROI, U.S.

Marketers Are Most Social, PR Most Twitter-y, and HR Most Popular

Posted on September 24, 2010 by Tonia Ries | Post a comment

Netprospex has release a September 2010 report with a detailed look at the state of social media use by business people across industries, cities in the US, and jobs. Read →

Posted in: Blog, Social Media Statistics

Tags: b2b, b2c, banking, Google, HR, marketing, media, Microsoft, Netprospex, NSPI, PR, search engines, social cities, social companies, social industries, social jobs, Twitter

JetBlue Case Study: Social Media, With Emphasis on the Social (Part 1 of 4)

Posted on August 12, 2010 by Marissa McNaughton | 2 comments

Part 1: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, speaks about how and why JetBlue began to use social media. He presents the challenge of creating a successful marketing plan in the airline industry, which traditionally isn’t rated well with consumers. Read →

Posted in: Blog

Tags: airlines, blogs, communications, David Neeleman, Facebook, Flickr, JetBlue, marketing, Marty St. George, media, social media strategy, social networking services, Twitter, Twitter conference, TWTRCON, Youtube

JetBlue Case Study: Social Media, With Emphasis on the Social (Part 2 of 4)

Posted on August 12, 2010 by Marissa McNaughton | Post a comment

Part 2: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, talks about the ‘social’ in social media, JetBlue’s Twitter accounts, and presents a case study with Jet Blue’s ‘I Can Jet’ program. Read →

Posted in: Blog

Tags: @jetbluecheeps, hashtags, i can jet, JetBlue, marketing, Marty St. George, media, social media, social networking services, Twitter, Twitter conference, TWTRCON

JetBlue Case Study: Social Media, With Emphasis on the Social (Part 3 of 4)

Posted on August 12, 2010 by Marissa McNaughton | 1 comment

Part 3: Marty St. George, Senior Vice President of Marketing & Commercial Strategy at JetBlue Airways, presents another case study with the ‘Happy Birthday JetBlue’ specials, illustrating the power of social media to get customers excited about a brand in real-time. Read →

Posted in: Blog

Tags: advertising, brands, communications, JetBlue, marketing, Marty St. George, social media, social media how-to, Twitter, Twitter conference, TWTRCON

Twitter for Business 101 (Part 3 of 6)

Posted on August 9, 2010 by Marissa McNaughton | Post a comment

Real examples of how businesses are using the real-time web and how businesses can find the real-time tools they need to keep up. Read →

Posted in: Blog

Tags: conversation, customer engagement, engagement, marketing, real-time tools, Twitter conference, zappos

Right Time, Right Place: Mapping location-based marketing strategies

Posted on July 22, 2010 by Marissa McNaughton | Post a comment

Mashable editor in chief Adam Ostrow moderates a panel discussion with Dennis Crowley of Foursquare, Matt Galligan of SimpleGeo, Starbucks’ Brad Nelson, and Josh Williams of Gowalla. Read →

Posted in: Uncategorized

Tags: Foursquare, geolocation, gowalla, marketing, simplegeo, Starbucks, stickybits, Twitter conference

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38% of Americans Use Social Networks to Engage With Brands

Twitter for Business 101 (Part 3 of 6)

Right Time, Right Place: Mapping location-based marketing strategies

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