When’s the last time you changed your password and updated your communications crisis plan?
This what the official Burger King Twitter account looked like at 11:30 ET the morning of February 18th. The hackers changed the name of the account to McDonalds, and replaced the Burger King logo with a McDonalds logo. The first tweet sent by the hackers read “We just got sold to McDonalds! Look for McDonalds in hood near you.” Read →
What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Read →
A study released by communications firm GolinHarris during today’s SXSW panel on “The Promise and Pitfalls of Real-Time Marketing” provides new insights into the benefits of realtime marketing. The panel participants were Dow Chemical Director of Digital & Social Media Abby Klanecky, McDonald’s Director of Social Media Rick Wion, and Jeff Beringer and Jim Dowd of GolinHarris, who described how their brands and clients were using realtime marketing strategies. Read →
With yesterday’s sensational headlines about a hashtag gone wrong, things weren’t looking so good for McDonald’s yesterday in the world of social media. But was all the hype justified – did the #McDStories really spiral out of control with negative backlash? This morning I spoke with Rick Wion, McDonald’s Director of Social Media, to look at the facts behind this Twitter campaign, and to see what lessons social media managers can learn from the #McDStories Promoted Trend. Read →
When companies first began using social media to connect with customers, most large corporations viewed it as a marketing tool that needed to be tightly controlled from headquarters. Lately, however, many companies—with retailers leading the way–are beginning to trust their far-flung troops with the power to speak for the brand on social media, including big names like REI, Whole Foods, Radio Shack and more. Read →
McDonald’s McRib – a boneless pork barbecue sandwich – is back for another limited-time offer, and the new Facebook game “The Quest for the Golden McRib” is meant to drum up buzz about this returning product with an “enthusiastic following.” The McRib is back nationwide until November 14. According to Rick Wion, McDonald’s director of social media, “McDonald’s has used gaming as part of campaigns for a few years now and we always see lots of positive feedback and strong engagement from our customers.” Read →
Part 10 of our summary of tweets from #RLTM NY 11 Realtime Conference attendees. These tweets summarize the Case Study titled “McTrends: Starting Buzz and Managing Rumors” presented by Rick Wion, Director of Social Media at McDonald’s. Read →
This post includes all presentations from speakers who were on stage at #RLTM NY on June 6, 2011 in the afternoon: Rick Wion, Ginny Cooper, Michael DiLorenzo, Daniel Gallant, Frank Speiser, Allison Ausband and Jason Harty. Read →
NEW YORK, May 3, 2011 /PRNewswire/ — The Realtime Report and Modern Media today announced that Realtime NY 11 (http://therealtimereport.com/ny11, hashtag #RLTM), a one-day conference on the business use of realtime, social and mobile technologies taking place June 6, 2011 at B.B. King Blues Club in New York, will feature case studies and best practices from social media experts at leading brands. Read →
Restaurant use of location-based services for advertising is expected to ‘explode’ in 2011, according to a new report by Packaged Facts, as check-in services such as Foursquare, Gowalla, Facebook Places, and Twitter geolocation continue to grow. The report shows that having a significant Facebook presence allows restaurant brands to connect with consumers and build a large [...] Read →
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