Social networking is the fastest-growing content category across both mobile browsers and applications, according to a June report by comScore. In the last six months, there has been a 50% rise in mobile ad campaigns that direct users to multiple social networking sites, according to the May metrics report released July 1 by mobile ad [...] Read →
Using a search that compares the world wide search volume on Google for new media, web 2.0, and social media, Justin Kistner of socialfresh states that “we’re in the 3rd Era of the Web and it’s The Era of Social Media”. Kistner notes that the decline of Web 2.0 and the rise of social media [...] Read →
Performics released results on June 8, 2010, from a study it sponsored entitled “S-Net (The Impact of Social Media),” a report from ROI Research, Inc. The study of 3,000 U.S. social network users explored general behaviors and platform preferences for social sites, how social sites affect family and friend relationships, and consumer attitudes towards brands and [...] Read →
In a May 2010 study, Digital Brand Expressions found that while 78% of companies are actively using social media sites, a surprising 52% of these social marketers are operating “without a game plan” (similar to the 50% found in an April 2010 study by R2integrated). Read →
A new forecast from Borrell Associates predicts massive growth in ad revenues this year, as reported on Mediapost. Overall the Borrell report, “The Social Networking Explosion: Ad Revenue Outlook” has social network ad spending increasing 68% from $4 billion in 2009 to $7.5 billion in 2010, then continuing to grow every year to about $38 [...] Read →
According to a White Horse report based on a March 2010 survey, 86% of B2B marketers are using social media, compared to 82% of B2C. However, the degree of engagement varies significantly: 52% of B2C marketers are engaged in daily social media marketing, while only 32% of B2B marketers have a daily social media presence. [...] Read →
Social networking now ranks as the fastest-growing mobile content category, according to a report released June 2, 2010 from Internet audience measurement firm comScore that confirms the surging popularity of social networking on mobile devices. Social networking experienced the strongest growth in application access, increasing 240% to 14.5 million users. Accessing news applications followed, growing 124%, [...] Read →
Findings of new research released June 3rd by Knowledge Networks, through their MultiMedia Mentor service, indicate that heavy users of social or mobile media spend dramatically more time with overall media, and are more likely to use TV and the Internet simultaneously, as reported by MediaPost. The study concluded that the impact of social and [...] Read →
Two researchers at HP Labs, Sitaram Asur and Bernardo Huberman, have discovered that you can accurately use Twitter mentions to predict how well a movie will perform in its first release weekend. Asur and Huberman monitored movie mentions in 2.9 million tweets from 1.2 million users over three months for 24 movies. They then built a computer model, [...] Read →
According to metrics firm Hitwise, visitors coming to print and broadcast media brands from Facebook (usually because of a direct link) are more likely to be return visitors to those media destinations than traffic driven from Google News or other sources. Among the top five print media properties for the week ending March 6, 78% [...] Read →