An October 2009 national survey conducted by Cision and Don Bates of The George Washington University found that a majority of reporters and editors now depend on social media sources when researching their stories. Among the journalists surveyed, 89% said they turn to blogs for story research, 65% to social media sites such as Facebook [...] Read →
Researchers at the University of Pennsylvania have intensively studied the New York Times list of most-e-mailed articles, checking it every 15 minutes for more than six months, analyzing the content of thousands of articles and controlling for factors like the placement in the paper or on the Web home page. The results show that: People preferred [...] Read →
According to a ReadWriteWeb analysis of Hitwise numbers, Facebook drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%). However, Facebook, Google News (1.4%). and Google Reader togetheraccount for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news [...] Read →
MediaBistro’s E.B. Boyd has interviewed NPR’s social media strategist Andy Carvin and produced a great case study for how Twitter and Facebook can be used by news organizations to report on breaking stories use Twitter Lists to provide access to credible sources find and vet sources to provide on-the ground insight and analyis ask the community for [...] Read →
Steve Farnsworth’s has published a great crisis response case study at his Digital Marketing Mercenary blog. He tells the story of Shaunak Dave, the director, multi-channel integration for Sears Hometown Stores. It begins like this: You are the social media strategist for Sears Hometown Stores. It’s Friday, the end of a long day, at the end of [...] Read →
Showtime’s “Ronna and Beverly” might be the most buzzed about television show … never actually to become a television show. The sitcom focuses on two fifty-something yentas living in Boston and promoting their self-help guide, Read →
When four police officers were shot and killed in a coffee shop near Seattle in late November, local media mobilized to follow law enforcement as the suspect was tracked down. It wasn’t the first time social networking, and especially Twitter was used to supplement media coverage, but this time it made breakthroughs in substantial and useful [...] Read →
According to eMarketer, the MarketingSherpa 2010 Social Media Marketing Benchmark Report, shows that U.S. marketers plan to increase social media marketing budgets in 2010. Retail and e-commerce marketers are more likely to increase social media marketing budgets next year, at 79%, followed by publishing and media at 63% and computer hardware and software companies at [...] Read →
The Bivings Group has analyzed 300 profiles from the top 100 newspapers in the country to understand how the media is utilizing Twitter. Among the findings: 62% of the newspapers included links to at least one of their accounts from their website. 38% of the newspapers are actively using Twitter, but haven’t yet integrated their [...] Read →
The 2010 Media Planning Intelligence Study, which is being released by the Center for Media Research in conjunction with InsightExpress, found that 57.7% of respondents “ideally” plan, and 56.3% “realistically” plan to include social media in their media plans next year, making it the second-highest mention after email marketing. More details at MediaPost. Read →