Latin America will see an 18.5% increase in social networking users this year. While this number is slightly below the worldwide average in growth, there is plenty of room for social networking to grow in the region, according to the latest eMarketer estimates. By 2013, one-third of the Latin American population will use social networks. Read →
When it comes to Facebook advertising, there are vast differences between the performance and effectiveness of the ads across different countries. According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such [...] Read →
Social networking is experiencing rapid growth in Mexico, and will increase by nearly 18% in 2012. Facebook, Twitter, and YouTube are seeing the highest levels of social media usage, and the country is the fifth fastest-growing market for social networking worldwide. Read →
Renault Mexico recently ran a digital campaign – for the debut of the brand’s new model, the Stepway 2012 – targeting younger consumers in Mexico City who were interested in buying their first car. The initiative centered around a contest located on the brand’s Facebook page, meant to engage potential consumers and generate leads with the contact information they provided. The campaign resulted in an impressive amount of unique visitors to branded content online, and a significant number of qualified leads. Read →
A recent survey by Regus reveals that 47% of businesses successfully used social networks for customer acquisition in 2011, a 7% increase over 2010. The US was slightly behind this average, with 43%. Out of all the countries studied, China saw the greatest change in successful customer acquisition, rising from 44% in 2010 to 65% in 2011. Read →
Consumer research company TNS has released “Digital Life,” the “world’s largest study into consumers’ digital behaviours and attitudes ever conducted.” It’s based on a September 2010 study of online behaviour and perspectives in 46 countries.* Developing/rapid-growth markets are the most avid users of social networks. The study found that social networking has become a mainstream activity [...] Read →
As Facebook reached 350 million users worldwide, its largest single source of growth in December 2009 was still the U.S. Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users was the highest number of any country. Because of the large installed base of US Facebook users, it represented [...] Read →
TrendStream, who publishes the Global Web Index, has created a visualization that shows the penetration of different social technologies in major markets around the globe. The research is based on interviews with 32,000 Internet users in 16 countries. Article in Mashable; full chart at Global Web Index. Read →
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